Blog

Oban International is proud to announce we have been shortlisted for not one but two European Search Awards.

The European Search Awards celebrates the very best in SEO, PPC and Content Marketing from across Europe recognising outstanding campaigns and teams.

Chosen by an international panel of search industry leaders, the campaign “Attracting Thai Audiences to BBC World Service News on Facebook” has been nominated for Best use of Social Media in a Search Campaign and Best use of Content Marketing.

Following the launch of its Thai Facebook page, the BBC World Service challenged Oban to help it meet two key objectives:
Amplify the reach and engagement for chosen content by targeting a new unique audience the BBC World Service has not reached before – Thai millennials. Secondly, optimise ad performance to drive a high engagement rate. This would require a creative paid search strategy supported by Oban’s in-depth understanding and local knowledge of the Thai people and culture.

Nicky Wake, MD of event management agency Don’t Panic who runs the European Search Awards said:
“We’ve had a phenomenal response to this year’s awards with record entry numbers in a competition that celebrates and rewards the very best in Europe. I’d like to thank our amazing judging panel and everyone who has supported the awards as they have grown to become the premiere celebration of the search industry.”

We look forward to attending the award ceremony as a finalist on Wednesday 22nd April at The Hilton, Berlin.

Follow us on twitter at @ObanDigital to hear all the latest Oban International news from the event.

To find out more about our work with BBC World Service click here