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Author Archive for Chloe McKenna

About Chloe McKenna

Here are my most recent posts

Fashion Weeks 2016: ‘See-now buy-now’ hits the catwalk

From London to New York, 2016’s Fashion Weeks are proving to be the most digitally innovative yet.

3 lessons we can learn from Chinese social commerce

When it comes to ecommerce via social media there’s a lot we can learn from China.

LGBT emojis dividing emotions internationally

Different cultures react to the very same media in completely different ways

Five golden rules when localising for international ecommerce

Essential factors for success in international ecommerce