International Marketing Blog

News and insights from across the world of international digital marketing.

A young woman on a laptop daydreaming about travelling abroad

From dreaming to booking: Mastering SEO across the traveller’s journey

April 3, 2024 International Insights Oban International

Explore how mastering SEO throughout the traveller’s journey can enhance your tourism brand. From dreaming to booking, discover strategies for attracting global audiences.

A woman looking at her phone with a bubble saying 'Sponsored Perspectives'

From Perspectives to profits: Google’s new ad format sparks speculation

March 20, 2024 Digital channels Oban International

Google’s potential new ad format marks a shift towards a social-centric experience, with lucrative implications for greater reach. Find out more.

Oban International is recognised as one of the UK’s Best Workplaces™

March 19, 2024 Company News Oban International

Discover why Oban has been recognised as one of the UK’s Best Workplaces™ 2024! We’ve been ranked among the top 100 small companies – learn more.

A graphic of the world with bubbles overlayed featuring icons representing food delivery, finance, taxi, phone and streaming apps.

The biggest tech giants you’ve (probably) never heard of

March 13, 2024 International Insights Oban International

Discover the hidden tech giants shaping a new global landscape. From digital banking in Brazil to crypto exchanges in Mexico, learn about the innovators challenging the status quo.

The front cover of our whitepaper on how to choose and manage an international digital marketing agency

Download now: Oban’s guide to choosing and managing an international digital agency

March 6, 2024 International Insights Oban International

Looking for a new digital marketing agency to help your business expand internationally? Choosing the right partner can feel daunting. Before you decide, read Oban’s free guide.

Video players of different examples of text-to-video generated by AI.

Sora: OpenAI’s content crusade conjures curiosity and concerns

February 28, 2024 Digital channels Oban International

OpenAI introduces Sora, a groundbreaking text-to-video model with significant impact. Explore its predicted influence and challenges, especially for international brands.

A collage of people behind the title 'Our LIME Network®

Oban International trademarks unique LIME Network® for global marketing excellence

February 21, 2024 Company News Oban International

Find out more about the power of trademarks and how to navigate the global trademarking process. Strengthen your brand identity internationally.

A couple cooking a Valentine's Day dinner together in their kitchen

A global love affair: beyond red roses for Valentine’s Day

February 9, 2024 International Insights Oban International

Explore the evolution of Valentine's Day beyond red roses, including unconventional celebrations and global perspectives on love. Read more.

A man recording a TikTok video at a desk

TikTok marketing for B2B brands: Pros, cons, and winning strategies

February 7, 2024 Digital channels Oban International

TikTok has been hugely popular across all age ranges and interests — so is it time for B2B companies to enter the space? Find out more.

The front cover of Oban's latest guide about B2B personas on an abstract background

Download now: Oban’s guide to crafting effective B2B personas in 2024

January 31, 2024 Digital channels Oban International

Our guide dives deep into how the pandemic has reshaped buyer behaviours and why understanding these shifts is more critical than ever.

A woman bathing in the Blue Lagoon in Iceland

Sustainability around the world: Spotlight on Iceland

January 24, 2024 International Insights Oban International

How is sustainability viewed around the world? We spoke to our LIMEs to find out. Part 4 of our blog series focuses on Iceland – find out more.

A woman illustrating a content strategy on a whiteboard in an office

The definitive guide to crafting and executing a content marketing strategy in 2024

January 17, 2024 Digital channels Oban International

Elevate your digital presence in 2024 with Oban’s comprehensive guide to content marketing. Discover strategic insights, the latest trends, and actionable next steps.

Three business people at a B2B exhibition

Attending a B2B event or trade show in 2024? Read these tips first

January 10, 2024 International Insights Oban International

Discover essential tips for B2B event and trade show success in 2024. Learn how to prepare, engage, and follow up effectively, ensuring your efforts yield results.

3D numbers for 2024 on an abstract background

Global opportunities unveiled: A marketer’s guide to key dates in 2024

January 3, 2024 International Insights Oban International

Maximise your brand’s global impact in 2024 with our marketer’s guide to key international dates, from cultural events to mega shopping events. Make 2024 your year of growth.

A person holding a globe Christmas bauble

Christmas across continents, Part 2: Jollof rice, Brazilian barbeques, and crazy cats

December 21, 2023 International Insights Oban International

Part 2 of our festive blog series continues, with a look at Christmas traditions in Nigeria, Brazil, and Iceland through the eyes of our LIMEs.

Christmas across continents, Part 1: Golden pigs, love hotels, and Nonna’s broomstick

December 20, 2023 International Insights Oban International

Discover global Christmas traditions in Part 1 of our yuletide blog series. From golden pigs to love hotels and Nonna’s broomstick, our LIMEs share festive tales.