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Archive: International Paid Media

3 tips to fine tune your Christmas campaign performance

Tips to benefit from the $383 billion USD spending this Christmas.

Oban International shortlisted in top industry awards

Oban International receives 3 nominations from The Dadi Awards for work with BBC World Service

Getting Started with Naver Paid Search – 10 Things You Need to Know

We’ve compiled a list of ‘10 things you need to know’ to help you get started on Naver.

Google customer match: What you need to know!

Google customer match: What does this mean for your paid media strategy?

Why Google can’t dominate Search in South Korea

Naver beats Google as the most popular search engine in South Korea

Our clients: Oban embarks on University of Sussex projects

Oban wins international paid media project with Sussex University

Oban at the IAB Search Conference

Oban is one of the key panellists at this year’s Search Conference.

Oban’s Head of Paid Media is headline speaker at Biddable World 2014

We’re very excited to announce that our Head of Paid Media, Nandita Patkar, will be one of the headline speakers at Biddable World on January 21, 2014. This brand new event focuses on paid search, performance display and social media advertising and is organised by the same team who head up the fantastic Brighton SEO, […]

Talking in tongues – culture, language and global digital marketing

Operating multiple digital markets can challenge the most experienced managers. From online consumer behavioural patterns to internet usage and platform engagement, each country can differ greatly. All too often, a company’s approach is to reapply the domestic structure and roll out the same strategy to each target market. Translating content, keywords and ads, replicating digital […]

Oban Multilingual at Ad:Tech London 2013

Oban Multilingual Search is speaking and exhibiting at Ad:Tech London 2013! To catch us at one of the UK’s leading digital marketing conferences make sure you visit us at stand 374. We’ll be there throughout the event from 11th to 12th September at the National Hall, Olympia, London. See Account Director Jon Murphy speak about […]

Upcoming conferences and exclusive speaking sessions

Catch Oban and partner brand GlobalMaxer at one of the upcoming conference events this summer! Featuring exclusive speaking sessions on the latest news on global SEM and cultural conversions from our experts. It’ll be a great chance to boost your understanding of the benefits of international digital marketing. In addition, our sales team will be […]

New Metrics Influencing Quality Score in Google Pay Per-Click Campaigns

It has long been supposed that CTR was by far the most dominant factor, but Google has recently announced that they are to be placing increased weight on Landing Page Quality, and Keyword Relevance.

Are You Choosing the Right Keyword for your Japanese SEO?

For any native English speaker, Japanese is one of the most difficult languages to learn and if you want to expand your market share by doing Japanese SEO or PPC, this can be a huge challenge.a