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Archive: Multilingual Content

5 steps to global blogger outreach success

This is the generation of the blogger. The influencer of online communities.

Top 5 International Digital Marketing Pitfalls – NON GEEK guide

If you look hard enough you can see a lot of do’s and don’ts for international search engine marketing out in internet world. One of the things I’ve found is the content is good, but it does tend to be written by technicians and aimed at geeks. Please note – there is nothing wrong with […]

Oban client trip a corker

Oban’s recent client trip to Reims, Champagne saw client representatives from several businesses enjoy fine French cuisine, Oban’s 2014 strategy presentation, industry discussion and, of course, a moderate amount of bubbly. Conscious that a blog from Oban about how great our client trip was may be a little too self indulgent, our client, Jack Lockyer, […]

Google and the Interflora fiasco

Interflora is best known as one of the UK’s most popular florists, not for getting into trouble with online regulations. Recent escapades revealed by, Google, portrayed a very different light. If you’re not familiar with the incident, Interflora practically disappeared from Google’s SERPs, losing ranking for hundreds of brand and non brand search terms. ‘Black […]

Modern marketing: How digital marketing can help UK universities attract international students.

Britain’s universities are working hard to attract international students. With the government announcing British Universities are to expect a £950 million cut in funding over the next 3 years, higher education institutions need to look elsewhere for f