Censorship and security breaches abound in the Digital World update for 24 September
An update on international digital marketing news for Friday 24 July 2015
Major international marketing developments on 28 May 2015
Check in for all the global marketing trends for 21 May 2015
Major international marketing developments on 2 April 2015
An update on international digital marketing news for Monday 16 February
Oban International brings you all of the week’s big digital marketing news (11 December 2014).
Major international marketing developments on 7 November 2014
Check in on all the global marketing trends for 25 September 2014
Everything you need to know about Global Digital Marketing this week in our usual update.
Calling ecommerce managers, global digital marketers and CMOs!
Read Oban’s roundup of global marketing news for Thursday 3 July 2014.
Operating multiple digital markets can challenge the most experienced managers. From online consumer behavioural patterns to internet usage and platform engagement, each country can differ greatly. All too often, a company’s approach is to reapply the domestic structure and roll out the same strategy to each target market. Translating content, keywords and ads, replicating digital […]
Jack Ma, the founder of China’s biggest ecommerce company – Alibaba Group Holding Ltd – recently announced the next five years will see the most exciting changes in China’s e-commerce landscape. With roughly 220 million online shoppers, the Chinese market is almost double the size of the USA (150 million)1. In addition, e-tailing produced more […]
Due to the power of the Chinese economy, it’s one of only a few markets Google hasn’t made a credible impact on. Baidu’s dominance in the Chinese Market is something to be feared, especially with the politically fuelled reactive de-listings that can occur
Robin Li, the CEO of Baidu, gave a rare speech at the Web 2.0 Summit in mid-November, giving some sought-after insight into the success and progress of China’s search giant. Baidu’s stock has more than doubled since January, and is now roughly the same size as auction site eBay’s. However, with 420 million people being online […]