References:
1 https://obaninternational.com/gb/blog/2015/11/10/download-global-e-commerce-travel-calendar-2016/?utm_source=whitepaper&utm_medium=10KeyDates&utm_campaign=lead_gen
2 http://www.bloomberg.com/news/articles/2015-01-19/russian-retailers-plan-cyber-monday-to-boost-sales-amid-crisis (accessed 14/12/15)
3 http://www.blackfridaysale.ru , http://www.blackfridayrussia.com, http://blackfriday.ru (accessed 14/12/15)
4 http://bg.ru/economy/rossijane_skupajut_na_novyj_god_alkogol_elektronik-22222/ (accessed 14/12/15)
5 http://www.retailstudio.org/news/rossiya-63-pokupatelei-sekonomyat-na-novogodnikh-prazdnikakh (accessed 14/12/15)
6 http://archive.rusbase.com/news/author/sophierigby/cyber-monday-2014/ (accessed 14/12/15). The currency conversion of 1 billion roubles to 287 million USD on this page was found to be invalid even when using historical rates.
7 http://www.marketmechina.com/important-chinese-new-year-spending-patterns/ (accessed 22/01/15)
8 http://www.millwardbrown.com/docs/default-source/insight-documents/articles-and-reports/millward-brown_wpp-golden-weeks-chinese.pdf Diagram, page 26 (accessed 22/01/2015)
9 http://finance.qq.com/a/20150226/017805.htm (accessed 08/12/2015)
10 http://www.marketmechina.com/important-chinese-new-year-spending-patterns/ (accessed 22/01/15)
11 http://edition.cnn.com/2014/01/30/business/online-lai-see-lucky-money/ (accessed 22/01/15)
12 http://news.xinhuanet.com/english/china/2014-01/30/c_133084691.htm (accessed 22/01/15)
13 http://fun.alipay.com/zyn/index.htm?src=zyn2014125 (accessed 22/01/15)
14 http://russiansearchmarketing.com/russian-mens-day-february-23-gifts/ Behind Christmas and Valentine’s Day
15 Data, sourced from wordstat.yandex.com and via internal sources was obtained directly through a contact at Yandex and is not publically available at this time
16 http://www.rg.ru/2014/03/04/mart.html and http://www.finmarket.ru/main/article/3968001 (accessed 11/12/15)
17 http://www.the-village.ru/village/business/finance/177847-kak-prazdniki-skazalis-na-prodazhah-v-internete (accessed 11/12/15)
18 https://amipci.org.mx/estudios/comercio_electronico/AMIPCI_Ecommerce_Study_2015_Public_version.pdf (accessed 08/12/15)
19 http://www.hotsale.com.mx/que-es-hot-sale.html (accessed 22/01/15)
20 http://www.elfinanciero.com.mx/tech/segunda-edicion-de-hot-sale-genero-ventas-por-383-mdp.html (accessed 08/12/15)

21 http://amvo.org.mx/#hotsale (accessed 08/12/15)
22 http://www.hotsale.com.mx/registro-formulario.html (accessed 08/12/15)
23 http://www.alborsanews.com/2015/10/07/%D9%81%D9%8A%D8%B2%D8%A7-9-3-%D9%85%D9%84%D9%8A%D8%A7%D8%B1-%D8%AF%D9%88%D9%84%D8%A7%D8%B1-%D8%A5%D9%86%D9%81%D8%A7%D9%82-%D8%A7%D9%84%D9%85%D8%B3%D8%AA%D9%87%D9%84%D9%83%D9%8A%D9%86-%D8%A8%D8%A7/
24 http://www.thetimes.co.uk/tto/money/consumeraffairs/article4477148.ece
25 http://ameinfo.com/blog/finance-and-economy/ramadan-impacts-consumer-online-shopping-habits-jumia/ (accessed 22/01/15)
26 http://tinyurl.com/pk93544 (Source: Alborsanews.com) (accessed 22/01/15)
27 http://www.emaratalyoum.com/business/local/2014-07-27-1.696714 (accessed 23/01/15)
28 http://finance.arabyonline.com/article/55869.html (accessed 23/01/15)
29 http://www.alborsanews.com/2015/10/07/%D9%81%D9%8A%D8%B2%D8%A7-9-3-%D9%85%D9%84%D9%8A%D8%A7%D8%B1-%D8%AF%D9%88%D9%84%D8%A7%D8%B1-%D8%A5%D9%86%D9%81%D8%A7%D9%82-%D8%A7%D9%84%D9%85%D8%B3%D8%AA%D9%87%D9%84%D9%83%D9%8A%D9%86-%D8%A8%D8%A7/
30 http://www.maaal.com/archives/70403
31 http://media.gm.com/media/me/en/gm/news.detail.html/content/Pages/news/me/en/2015/gm/12072015-21-percent-Ramadan-boost-for-GM-Middle-East-sales.html
32http://www.albawaba.com/ar/%D8%B1%D9%85%D8%B6%D8%A7%D9%86%D9%8A%D8%A7%D8%AA/%D8%B9%D9%8A%D8%AF%D9%8A%D8%A9-%D8%A7%D9%84%D8%B3%D8%B9%D9%88%D8%AF%D9%8A%D8%A7%D8%AA-%D8%AC%D9%88%D8%A7%D9%84-%D8%AC%D8%AF%D9%8A%D8%AF-720268
33 http://www.thetimes.co.uk/tto/money/consumeraffairs/article4477148.ece
34 http://www.olympic.org/Documents/IOC_Marketing/Broadcasting/London_2012_Global_%20Broadcast_Report.pdf (accessed 08/12/15)
35 http://br.reuters.com/article/domesticNews/idBRKBN0HD2PA20140918 (accessed 14/12/15)
36 http://revistapegn.globo.com/Banco-de-ideias/E-commerce/noticia/2015/11/9-mercados-para-investir-no-e-commerce-em-2016.html (accessed 14/12/15)
37 http://agenciabrasil.ebc.com.br/geral/noticia/2015-11/ministerio-espera-20-mais-de-turistas-com-isencao-de-visto-na-ollimpiada (accessed 23/12/15)
38 http://br.reuters.com/article/domesticNews/idBRKBN0HD2PA20140918 (accessed 14/12/15)

39 http://nextecommerce.com.br/hotel-urbano-ataca-airbnb-por-exclusividade-nas-olimpiadas-de-2016/
40 https://www.ecommercebrasil.com.br/noticias/jogos-olimpicos-de-2016-devem-incrementar-reservas-online-do-setor-de-viagens-em-195/
41 http://exame.abril.com.br/economia/noticias/consultoria-ve-brasil-como-4o-maior-e-commerce-em-2016
42 http://www.forbes.com/sites/jacquelynsmith/2012/07/24/olympic-hurdles-for-advertisers-the-games-unique-rules-and-restrictions/
43 http://www.rio2016.com/sites/default/files/users/flavio/brand_protection_guideline_for_advertising_market.pdf
44 http://www.ibtimes.com/hajj-2014-saudi-arabia-muslim-pilgrimage-big-business-1700108
45 http://www.thenewkhalij.com/ar/node/1883
46 http://heymorocco.com/eid-al-adha.aspx
47 http://www.arabtimesonline.com/NewsDetails/tabid/96/smid/414/ArticleID/200528/reftab/96/t/Citizens-complain-about-high-sheep-prices-during-Eid-Al-Adha/Default.aspx
48 http://www.alborsanews.com/2014/10/15/%D8%A3%D8%B3%D8%A8%D9%88%D8%B9-%D8%A7%D9%84%D8%B9%D9%8A%D8%AF-%D9%8A%D8%B1%D9%81%D8%B9-%D9%85%D8%A8%D9%8A%D8%B9%D8%A7%D8%AA-%D9%86%D9%81%D8%B3%D9%83-%D8%AF%D9%88%D8%AA-%D9%83%D9%88/
49 http://www.buro247.com/me/lifestyle/buro-loves/10-things-eid-el-adha-2014.html
50 http://dohanews.co/guide-spending-eid-al-adha-qatar-2014-edition/
51 For the first see Spring Festival Golden Week, above
52 Government policy dictates that weekend days will be reshuffled to allow for the week off – an official working day will happen either before or after the event.
53 Source: data.baidu.com (accessed 08/12/15)
54 http://list.juwai.com/news/2012/11/chinese-golden-week-holiday-also-golden-for-western-estate-sellers
55 http://news.xinhuanet.com/fortune/2014-10/08/c_1112740144.htm (accessed 08/12/15)
56 http://nexus-pacific.com/blog/2013/7/9/china-city-tier-system-how-it-works-and-why-its-useful
57 http://www.millwardbrown.com/docs/default-source/insight-documents/articles-and-reports/millward-brown_wpp-golden-weeks-chinese.pdf p.13,14
58 http://www.askci.com/news/chanye/2015/10/08/161912u1v7.shtml (accessed 08/12/15)
59 http://www.displaysearchblog.com/2014/10/china-golden-week-tv-sales-down-5-yy-as-holiday-importance-declines/

60 http://www.millwardbrown.com/docs/default-source/insight-documents/articles-and-reports/millward-brown_wpp-golden-weeks-chinese.pdf p.25
61 http://www.business-standard.com/article/companies/e-tailers-eye-a-6-billion-sales-bonanza-this-diwali-season-115092100052_1.html (accessed 09/12/15)
62 And approximately 19 million Sikhs and five million Jains, who have coincident festivals.
63 In various states of utilisation now that the campaigns have ended: www.flipkart.com/thebigbilliondays, http://pages.ebay.in/diwali/, www.snapdeal.com/offers/diwali-offers, http://www.jabong.com/diwali-offers/ http://www.amazon.in/Diwali-Dhamaka
64 The last day of the five day festival, on which sisters present gifts to their brothers.
65 http://yourstory.com/2015/10/e-commerce-diwali-sale/ (accessed 11/12/15)
66 http://yourstory.com/2015/11/online-retail-blockbuster-diwali/ (accessed 11/12/15)
67 http://blogs.wsj.com/indiarealtime/2014/10/08/flipkarts-big-billion-day-sale-prompts-big-apology/. “Crore” is an Indian unit of count equivalent to ten million.
68 http://profit.ndtv.com/news/industries/article-this-diwali-online-shopping-may-cross-rs-10000-crore-survey-678706
69 http://www.financialexpress.com/article/lifestyle/travel-tourism/indians-considering-international-destinations-to-celebrate-diwali-hotels-com/163453/ (accessed 11/12/15)
70 http://edition.cnn.com/2012/11/14/opinion/china-challenges-one-child-brooks/index.html
71 http://www.bbc.co.uk/news/world-asia-china-30004583
72 https://www.techinasia.com/alibaba-crushes-records-brings-143-billion-singles-day/ (accessed 08/12/15)
73 http://www.marketwatch.com/story/alibaba-wants-to-keep-double-11-day-all-to-itself-2014-11-03
74 http://www.askci.com/news/chanye/2015/11/12/113912i91l.shtml (accessed 08/12/15)
75 http://www.bbc.co.uk/news/business-30808929
76 http://www.chinainternetwatch.com/15457/tmall-double-11-2015/ (accessed 08/12/15)