Oban Multilingual are proud to have been finalists at the inaugural European Search Awards 2012. We were nominated in the category for Innovation for our work on a joint SEO and CRO project that we undertook for Mio Navman in 2011. Although we didn’t win this time, it shows how far the Conversion industry has come that a project such as this combining the best thinking in international SEO and Cultural Multivariate Testing and conversions could be considered for a prestigious award. It underlines what we’ve been saying for some time: that search and conversion are the yin and the yang of digital marketing, and that an holistic approach to both traffic-driving and site side optimisation yields the best results!
Photo by Adrienne Norman
Congratulations to Innovation award winners Fast Web Media and the other winners and nominees. Congratulations also to organisers Don’t Panic for a great event in Amsterdam. Some of us are still recovering! Look forward to seeing you in 2013 in Barcelona!