Oban Conversion (as GlobalMaxer) was this year’s headline sponsor for Measurefest, a brand new conference dedicated to analytics, marketing measurement and CRO. Headed up by the team who bring you the fantastic Brighton SEO and Content Marketing Show this free one day event was full of advice on how to optimise and improve your digital presence. With talks from Freshegg, Koozai and Distilled to name but a few, the conference was a resounding success.
From Oban Conversion’s talk on cultural conversions to Freshegg’s attribution modelling on Google Analytics there were a variety of useful tips on the many facets of CRO. In addition, Oban Conversion’s team were on standby to help answer questions from delegates and talk through service options. If that wasn’t tempting enough, there were branded GlobalMaxer cup cakes to satisfy tea break discussions.
If you missed Joe’s talk please view his presentation on slideshare here.