Oban’s Head of New Business, John Sellwood, will be speaking at this year’s International Trade Expo on 10th June at 9.40am. Titled ‘Same same but different – international search marketing’, John’s talk will discuss the many facets of how you can increase online visibility in international markets. He will share some of the differences you need to embrace when it comes to localisation and provide insights on the existing methodologies required for international search success.
With more than 10 years experience in digital marketing, John has a wealth of experience from senior marketing posts in the FS sector running search functions and overseeing significant digital design and build projects. He is highly experienced in developing international strategy alongside some of the largest global brands including Citrix, Aberdeen Asset Management and Lloyds TSB International. John’s highly detailed knowledge covers all aspects of SEM, both domestically and internationally, including some of the very specific considerations required for a cross-border digital presence.
For more information on the event please go to the website http://internationaltradeexpo.co.uk