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With 300+ million registered users and around 85 million active users, VK has a lot of potential to attract customers to your service. VK appeals to an audience of mainly under 30 year olds, with the older demographics preferring the OK.ru social platform.

Frank Fanteev, Junior Paid Media Analyst, outlines VK’s features for you to consider as well as a couple of pitfalls to be avoided in his latest blog for Digital Marketing Magazine. 

Features for you to consider include:
Effective targeting
An ad exchange section of VK
Side menu advertising

Pitfalls for you to avoid include:
Deceptive CPC prices
Ad approvals
Frequency caps

Read more on each of the above here.