Search and Content Promotion Strategy to Drive Audience Engagement in Key Markets
Following a competitive pitch, we are proud to announce, BBC World Service has awarded Oban International its digital media services, with language specialisms, for international markets.
Oban International will be responsible for developing the international search and content promotion strategy to increase audience engagement with the BBC World Service in selected key markets. Its focus will be to raise awareness and attract new users to the BBC’s digital offering across its language services.
The BBC World Service reaches a global audience of 210 million weekly, on radio, TV, and digital. Digital is at the heart of many of its 30 language offerings. Reaching and communicating with audiences digitally is clearly a key facet of the organisation.
“We are delighted that BBC World Service has chosen Oban International to drive forward its multi-country digital marketing. Delivering in depth digital experience, cultural insights and unique expertise in market are at the heart of our business and we are looking forward to continuing our successful relationship with the BBC World Service,” says, Matt Owen, CEO, Oban International.