Not sure about how to correctly generate a hreflang tag? Lots of marketers know about the hreflang tag, but we still see so many people not implementing it correctly. Emily Mace, Head of International SEO, will be tackling the issue of the hreflang tag in a presentation at the upcoming BrightonSEO conference. She will discuss how to make the most of hreflang tags, whether on page or in your sitemap file, and show you the common mistakes to avoid.
Emily leads the international SEO team driving overall strategy and development of campaigns to help clients achieve the best results and provide meaningful insights into their ROI. With a background in SEO and IT training Emily’s experience includes working alongside brands such as BBC World Service, De Beers, AO, Aberdeen Asset Management and Sports Direct to name but a few.
A returning speaker to BrightonSEO, Emily previously delivered a keynote during the Localisation session in September 2015. She spoke alongside David Whatley, Founder and Managing Director of MiShop.local and Jackson Rawlings, Digital Content and PR Campaign Manager at SiteVisibility. In a presentation entitled, Internationalisation: The Good, The Bad and The Ugly, Emily discussed three examples of brands which have expanded into new markets with varying degrees of success and practical illustrations of why they have failed and succeeded.
Tickets go on sale: 10am, 11th Jan 2016
Get your tickets here