Greig Holbrook, founder of Oban International, will be speaking at “Latest Digital Innovations in Financial Services”, an evening post-work event taking place in London on 28th April.
The event brings together digital experts in the financial services sector to review developments, and look at how new consumer insight informs innovative content marketing and UX thinking.
In a talk on Multi market content marketing, Greig will discuss how attracting consumers to a new digital app or site demands marketing strategies designed for each individual audience, wherever they are in the world. Content marketing is now a key channel for marketers, Greig will evaluate its role and the ROI case versus traditional approaches, from a domestic and global perspective.
Greig will be joining representatives from leading digital agencies in the Financial Sector: Nick Baker (MD bakehouse communications), James Endersby and Alexa Nightingale (MD and Head of FS at Opinium Research), David Dews (Creative Director of Speed) and John Castano (Founder of SO).
Latest Digital Innovations in Financial Services also includes an update on the latest developments in FINTECH and INSURETECH. As well as presentations on the possible difference between customer interaction and latest digital offerings for financial services; new ways of engaging customers through customer experience design; and a start-up case study.
Latest Digital Innovations in Financial Services is a FREE event and will take place at Opinium HQ on Thursday the 28th of April from 5:30 pm to 8:30 PM. Book your place and view the full agenda here.