Spotlight: Xabier Izaguirre, Client Partner


Xabier Izaguirre, Client Partner. I work with our clients and our Oban teams to ensure that we are delivering and exceeding expectations.

  • How and when did you start working in international digital marketing?

I have worked in digital marketing for about 8 years, but not always in an international context. I thought it was an amazing opportunity because at the time marketing was lacking digital experts so I learnt on the job and perfected my skills in my early roles!

  • What do you enjoy about it?

One of the things I love about digital is that it is so accessible. There is nobody stopping you from trying things out, whether it be blogging, social media, analytics and even paid media. It differs in that respect to traditional marketing channels.

  • What are the biggest challenges you face?

Working with multiple stakeholders in an ever changing landscape of technology, media and consumer behaviour can be challenging, but also incredibly rewarding when it all comes together.

  • What would you be doing if you didn’t have a career in international digital marketing?

Chef – photographer – web designer – something with my hands.

  • What countries have you visited? Which is your favourite and why?

Most of Europe and also the US. Germany and in particular Berlin is my favourite place to visit because it is big on the things I am into: techno, veganism, art, tattoos and photography.

  • Outside of work hours, you’ll find me….

Cooking, watching Netflix, cycling, running.

  • Top 3: Brand, site and item of technology

Brand – National Trust

Site – Vice

Item of technology – A food processor