Welcome to our weekly round up of international digital marketing news. In this week’s update: France welcomes the omni channel retail revolution; Rocket Internet’s shopping discount site CupoNation comes to Malaysia; Belgium police issue warning about Facebook’s reaction feature and Bing bans ads from third-party tech support services.
Although France have not yet reached the UK’s high figures when it comes to digital shopping and buying, their retail landscape is certainly evolving, according to a survey based on 1,000 users aged between 18-70. The survey questioned how consumers combined the ability to check online and purchase in store and vice versa, as well as discovering the number of devices used to place online orders. Overall, the varying online options, created to make digital shopping accessible for everyone has meant that the luxury of choice has converted consumers from traditional to digital shopping and buying.
CupoNation, Germany’s Rocket Internet discount site, have branched out to Malaysia, their fourth Asia Pacific region and seventeenth market, to introduce their abundance of ecommerce deals. Malaysia is already reaping the benefits of CupoNation’s deals with over 500 coupons already available for consumers to enjoy across stores such as Amazon, Groupon, Dell and McDonalds. Since Malaysia is one of the fastest growing ecommerce markets in Asia, CupoNation may successfully reach their goals of becoming the leading savings platform outside of the US.
Belgium’s police force are disapproving of Facebook’s tactics behind the use of its reaction feature, suggesting that it is putting the privacy of its users at risk. Considering that Facebook are ultimately an advertising company, it may be understandable that the social media platform is choosing to use this feature to their advantage. However, Belgium’s police force have gone on to explain that reactions allow the social network to understand its users better and help its advertisers personalise posts. The statement from Belgium police further explained that Facebook will be selling the advertising space based on a user’s “mood”. According to The Drum, it is not the first time the social network faced anti-privacy criticisms in Belgium, authorities have already banned it from tracking non-users with browser cookies.
Bing have announced that after 25,000 sites have been blocked for tech support scams, they will no longer accept advertising from third party tech support companies. Search Engine Land report that the change to the company’s ad policies affects all markets where Bing Ads is available. Scammers disguised as tech support have manipulated consumer’s into thinking they had a virus in order to convince the vulnerable to hand over excessively high fees to clear their devices of the bug.
Liz Walsh, demand quality project manager for Bing Ads, states:
“This policy change reflects Microsoft’s commitment to lead the industry in providing a safer experience for all of our end users, including populations most vulnerable to online scams and other fraud activities.”
15 million ads have been blocked to protect online users and this new policy will continue to do so.
Happy clowns by Flickr user Digikerwin
1 shopping carts by Flickr user Conny Sandland
Bing wrenches: Search Engine Roundtable