Spotlight: Kat Christou, Senior SEO Analyst
I’m Kat and I’m in the Search Engine Optimisation (SEO) team at Oban International. I work on the technical side of SEO which includes technical audits, on-page optimisation, keyword research, analytics tracking and reporting alongside ad-hoc technical support.
- How and when did you start working in international digital marketing?
I started working in digital marketing in 2011 as a Junior SEO Analyst where I mainly focused on off-page strategies such as link building and content syndication – this was for UK retailers. I now focus on the on-page and technical side of SEO in various markets across the world. At university I studied Computer Science and a Business Management Masters without having a clear idea about what industry I wanted to get in to. When I discovered digital marketing I knew straight away this is an industry that would suit me perfectly.
- What do you enjoy about it?
I like that there are a range of clients and websites with varying issues to work on; it’s nice to be part of different projects and learn about various companies and cultures at the same time.
My favourite tasks are anything involving the use of Excel – especially if someone in the office needs a formation of data that is a nearly impossible to achieve!
- What are the biggest challenges you face?
Google and other search engines are evolving quickly and their guidelines update regularly. You need to keep up-to-date working in this industry and constantly alter how you do things to make sure it’s all to best practice. It can also be a challenge to convince clients that certain tactics that would once benefit a website in search results can now be detrimental to performance.
Also, hreflang tags… I’ve only seen a couple of websites that get this right in all that I’ve worked on!
- What would you be doing if you didn’t have a career in international digital marketing?
If I wasn’t working in international marketing I would probably be a photographer or a musician. I used to play drums in a band and really enjoyed it. My photography skills would need a lot of work however…
- What countries have you visited? Which is your favourite and why?
I’ve visited a number of countries in Europe including France, Spain, Greece, Cyprus and Norway. I’ve also been to the United States, Dominican Republic and Cuba.
Cuba was my favourite adventure because I got to travel around the island in Classic American cars with very little planning (and no internet!), meet lots of friendly people and soak up the unique culture with a great bunch of friends.
- Outside of work hours, you’ll find me…
Playing football, travelling to weird and wonderful places, going on a quest to find vegan ice cream or making Spotify playlists.
- Top 3: Brand, site and item of technology
Brand: Spotify –a great way to keep up-to-date with new music, discover new artists and find playlists perfect for any occasion. I’m a music nerd and have been using the service for years – they’re constantly updating with new features and innovation.
Website: Codecademy – this is a fantastic resource which helps you learn the basics of writing code in different languages. You learn by completing small tasks such as adding or editing a line of code and seeing the results. There’s helpful feedback and you build on what you’ve already created in each step.
Technology: Has to be my tablet device – it allows me to do so many things including keeping in contact with friends, listen to music and watch videos. It provides valuable entertainment whilst travelling – I take it everywhere!