I finished my Economics degree in 2012 (at Sussex) and was looking for an industry that could be both analytical and creative. I started working as a Junior Paid Media Analyst at iCrossing here in Brighton working across all Paid Media channels. I spent 3 years at iCrossing, developing myself into a Senior Paid Search Analyst and enjoyed working across multiple verticals on various scopes of works.
I love taking an account that needs some technical and creative TLC, compiling an audit of results and using this to bring the account into its best state of performance. Presenting to prospective and existing clients is also one of my highlights as I enjoy sharing knowledge and working less as their agency and more as their partner to understand business challenges and work through them.
The fast paced nature of Paid Media campaigns can often throw up some intricate task management juggling and when coinciding with various platform updates this can sometimes cause ‘chain tea drinking’ in order to cope.
I’d love to work within the fashion and beauty industry in some form. Failing that a house bunny trainer!
USA, Bali, Italy, Germany, Czech Republic, Hong Kong, Serbia, Morocco, Spain, France & Greece. My favourite has to be Bali though as I went solo to meet new people and have adventures. The whole trip was incredible, the people would do anything for you, the scenery stunning and diverse, food tantalising and despite getting bitten by a monkey – the whole experience gave me my most beloved travel memories.
Nose deep in fashion & beauty vlogs & blogs, spending time with my two house bunnies, cycling (in fair weather mainly!) and on occasion enjoying a nice G&T.
ASOS, Buzzfeed and iPhone.