Oban wins Travolution Award for Best Use of Search Engine Marketing with Big Bus Tours campaign

We are excited to announce that our work with open top bus sightseeing operator, Big Bus Tours has been recognised with the Best Use of Search Engine Marketing award by Travolution, the respected travel industry publication.

Andy Furlong, SVP Customer Acquisition at Big Bus Tours, said: “Our business is complex, but our approach is straightforward: set a clear and unified target, question everything to see if we can do it better, and then commit decisively. This is an incredibly fast-moving business, and Oban International has done a great job in maintaining a long-term focus on our strategy while responding promptly to day-to-day opportunities, resulting in substantial business growth.”

Oban International has been working with Big Bus Tours to create and execute an effective digital strategy to recruit users to its services in 20 cities in 11 countries, targeting visitors from 150+ countries in languages ranging from English to Simplified Chinese. The campaign has resulted in a massive increase in visibility for the brand and driven significant revenue growth.

Commenting on the award win, Sarah Jennings, CEO at Oban International said: “We are delighted to have our work on Big Bus Tours recognised. Competitor silencing, the use of language expansion to drive incremental revenue, the overall methodical campaign restructure and the relentless laser-like focus on optimisation has delivered a 35% uplift for our client in a year.”

The Travolution Awards recognise companies, brands and individuals who excel in the fields of online travel distribution, digital marketing and technology. Entries are judged by a panel of business leaders, experts and entrepreneurs.

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