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[Podcast] Ep. 6 – 4th of July
The sixth episode of our new podcast, The Global Marketing Calendar, is available now.
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Author Archive for Az Ahmed
International Marketing Blog
News and insights from across the world of international digital marketing.
[Podcast] Ep.5 – Midsommar
The fifth episode of our new podcast, The Global Marketing Calendar, is available now.
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[Download] International B2B: 2021 sector snapshot
Our easy-to-read guide contains key stats, future trends, the winners and losers of the past year, plus top tips for marketers.
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How to localise content at scale: 10 tips for marketers
Localisation is about sending the right message, to the right audience, at the right time, and in the right place. Read our top tips for content localisation.
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[Podcast] Ep.4 – Eid ul-Fitr
The fourth episode of our new podcast, The Global Marketing Calendar, is available now.
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[Download] International e-commerce: 2021 sector snapshot
Our easy-to-read guide contains key stats, future trends, the biggest e-commerce markets in the world, plus top tips for marketers.
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How culture affects financial decision-making around the world
Money makes the world go round, as the saying goes. We explore how culture affects perceptions of money and financial behaviour around the world.
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[Podcast] Ep.3 – King’s Day
The third episode of our new podcast, The Global Marketing Calendar, is available now.
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10 tips for B2B white paper success
B2B white papers play an important role in B2B content marketing. Read our top tips for white paper success & how to cut through the B2B marketing noise.
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Are white papers dead?
What is a white paper in B2B marketing? White papers are a staple of B2B content marketing but are they still relevant & when should you use them in the buying cycle?
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[Podcast] Ep.2 – White Day
The second episode of our new podcast, The Global Marketing Calendar, is available now.
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[Podcast] Ep.1 – Chinese New Year
The first episode of our new podcast, The Global Marketing Calendar, is available now.
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How does fintech compare around the world?
Fintech is growing globally. In this article, we take a look at some of the world’s leading fintech hubs, including Singapore, Lithuania, Switzerland, the Netherlands and India. Find out more.
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Our International E-Commerce & Travel Calendar for 2021 is here
The 2021 edition of our International E-commerce & Travel Calendar has landed. View it on our website now.
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Why Santa offers a masterclass in localisation
Santa Claus is iconic but he’s not the only mythical gift-giving figure around the world. Many cultures have their own equivalents. In this article, we explore Santa’s international counterparts.
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Oban’s Christmas gift guide for digital marketers
Struggling with what to buy the digital marketer in your life? Our gift guide contains ideas from gadgets to books to subscriptions plus our own calendar.
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10 key dates and events in 2021 that every international marketer needs to know
Oban’s international travel & e-commerce calendar is invaluable for marketers whose campaigns cross borders. Here, we pick out 10 key cultural dates that international marketers should know.
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[Download] How B2B can bounce back post-Covid
We outline 9 key considerations for your B2B digital marketing plans, with the ultimate goal of driving leads and retention rates for your business in the post-Covid landscape.
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[Download] How visitor attractions can bounce back post-Covid
We set out the top 10 digital marketing strategies for sightseeing and attractions businesses in the post-Covid landscape.
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Three ways US B2B brands are embracing digital
We explore three ways B2B marketers are using digital to create engaging customer experiences.
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