Blog

News and insights from across the world of international digital marketing.

Our easy-to-read guide contains key stats, future trends, the biggest e-commerce markets in the world, plus top tips for marketers.

[Download] International e-commerce: 2021 sector snapshot

April 29, 2021 International Insights Az Ahmed

Our easy-to-read guide contains key stats, future trends, the biggest e-commerce markets in the world, plus top tips for marketers.

How culture affects financial decision-making around the world

April 21, 2021 Digital channels Az Ahmed

Money makes the world go round, as the saying goes. We explore how culture affects perceptions of money and financial behaviour around the world.

[Podcast] Ep.3 – King’s Day

April 15, 2021 International Insights Az Ahmed

The third episode of our new podcast, The Global Marketing Calendar, is available now.

10 tips for B2B white paper success

March 24, 2021 Digital channels Az Ahmed

B2B white papers play an important role in B2B content marketing. Read our top tips for white paper success & how to cut through the B2B marketing noise.

Are white papers dead?

March 17, 2021 Digital channels Az Ahmed

What is a white paper in B2B marketing? White papers are a staple of B2B content marketing but are they still relevant & when should you use them in the buying cycle?

The second episode of our new podcast, The Global Marketing Calendar, is available now.

[Podcast] Ep.2 – White Day

March 4, 2021 International Insights Az Ahmed

The second episode of our new podcast, The Global Marketing Calendar, is available now.

The Global Marketing Calendar is a business podcast that explores different international events, designed for digital marketers with global ambitions.

[Podcast] Ep.1 – Chinese New Year

February 3, 2021 International Insights Az Ahmed

The first episode of our new podcast, The Global Marketing Calendar, is available now.

Fintech is growing globally. In this article, we take a look at some of the world’s leading fintech hubs, including Singapore, Lithuania, Switzerland, the Netherlands and India. Find out more.

How does fintech compare around the world?

January 27, 2021 Digital channels Az Ahmed

Fintech is growing globally. In this article, we take a look at some of the world’s leading fintech hubs, including Singapore, Lithuania, Switzerland, the Netherlands and India. Find out more.

Our International E-Commerce & Travel Calendar for 2021 is here

January 6, 2021 International Insights Az Ahmed

The 2021 edition of our International E-commerce & Travel Calendar has landed. View it on our website now.

Santa Claus is iconic but he’s not the only mythical gift-giving figure around the world. Many cultures have their own equivalents. In this article, we explore Santa’s international counterparts.

Why Santa offers a masterclass in localisation

December 9, 2020 Digital channels Az Ahmed

Santa Claus is iconic but he’s not the only mythical gift-giving figure around the world. Many cultures have their own equivalents. In this article, we explore Santa’s international counterparts.

Struggling with what to buy the digital marketer in your life? Our gift guide contains ideas from gadgets to books to subscriptions plus our own calendar.

Oban’s Christmas gift guide for digital marketers

December 2, 2020 Digital channels Az Ahmed

Struggling with what to buy the digital marketer in your life? Our gift guide contains ideas from gadgets to books to subscriptions plus our own calendar.

10 key dates and events in 2021 that every international marketer needs to know

November 25, 2020 Digital channels Az Ahmed

Oban’s international travel & e-commerce calendar is invaluable for marketers whose campaigns cross borders. Here, we pick out 10 key cultural dates that international marketers should know.

[Download] How B2B can bounce back post-Covid

October 1, 2020 International Insights Az Ahmed

We outline 9 key considerations for your B2B digital marketing plans, with the ultimate goal of driving leads and retention rates for your business in the post-Covid landscape.