Author Archive for Chloe McKenna

Chloe McKenna Author Archive for Chloe McKenna

Blog

News and insights from across the world of international digital marketing.

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Life after Covid-19: The future of international online grocery shopping

Life after Covid-19: The future of international online grocery shopping

Digital innovation is key for companies to adapt to a surge in demand for online groceries orders around the world.

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Life after lockdown: a ten-point checklist for digital marketers

Life after lockdown: a ten-point checklist for digital marketers

As countries around the world start to ease their lockdown conditions, here are ten things digital marketers should bear in mind.

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Google's SEO Update for Travel Brands

How will Google’s latest update impact SEO for travel brands?

Following a successful beta test last year, Google has updated the way that it displays results from hotel keywords to include pricing in organic search results. What are the implications for travel brands?

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Fashion Weeks 2016: ‘See-now buy-now’ hits the catwalk

From London to New York, 2016’s Fashion Weeks are proving to be the most digitally innovative yet.

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3 lessons we can learn from Chinese social commerce

When it comes to ecommerce via social media there’s a lot we can learn from China.

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LGBT emojis dividing emotions internationally

Different cultures react to the very same media in completely different ways

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Barclays Premier League and Global Social Media

How the Barclays Premier League is building a worldwide football fanbase through social

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Five golden rules when localising for international ecommerce

Essential factors for success in international ecommerce

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