Author Archive for Chloe McKenna

Chloe McKenna Author Archive for Chloe McKenna

Blog

News and insights from across the world of international digital marketing.

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Fashion Weeks 2016: ‘See-now buy-now’ hits the catwalk

From London to New York, 2016’s Fashion Weeks are proving to be the most digitally innovative yet.

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3 lessons we can learn from Chinese social commerce

When it comes to ecommerce via social media there’s a lot we can learn from China.

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LGBT emojis dividing emotions internationally

Different cultures react to the very same media in completely different ways

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Barclays Premier League and Global Social Media

How the Barclays Premier League is building a worldwide football fanbase through social

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Five golden rules when localising for international ecommerce

Essential factors for success in international ecommerce

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