The truth is that Chinese people don't speak or write Chinese. They mainly speak Mandarin or Cantonese, among other dialects, and write in Simplified or Traditional characters. However, even this explanation doesn't reveal the full complexities involved.Continue Reading
News and insights from across the world of international digital marketing.
Half of the world’s population speaks more than one language; how does this affect your multi-market digital strategy?
Going global is not about finding the perfect one-size-fits-all solution. In search and the internet in general, every single keyboard counts.Continue Reading