Why Chinese people don’t speak or write Chinese

The truth is that Chinese people don't speak or write Chinese. They mainly speak Mandarin or Cantonese, among other dialects, and write in Simplified or Traditional characters. However, even this explanation doesn't reveal the full complexities involved.

Why you should never use automatic translation for your digital marketing

Businesses seeking to persuade their audience to purchase a product or service need to build trust and familiarity with their brand. Any awkward mistranslations or inappropriate cultural references caused by an automated translation tool could disrupt this process irrevocably.

How to tell if there’s demand to launch your business overseas

Listen to our latest BrightonSEO talk from SEO Strategist James Brown discussing some of the ways you can discover if there’s demand for your business in foreign markets.

CheckOut4Fashion: A guide to selling fashion around the world online

Download our whitepaper for an in-depth look at how fashion brands can take advantage of the digitalisation and internationalisation of consumer culture.

Cross-border e-commerce: The ins and outs

Cross-border e-commerce is enabling retailers to reach new customers across national boundaries. Discover the details you must consider before you join them.

International E-commerce Calendar 2019

Download the digital and PDF versions of Oban's 2019 edition of their unique international e-commerce calendar.

Two Travolution Awards in two years for Oban and Big Bus Tours

Oban International and Big Bus Tours are thrilled to have won a Travolution Award for the second year running, this year bagging the Digital Marketing Campaign of the Year.

Mobile: the heart of your Africa strategy

Africa has been slower to adopt digital than other continents, but poses an enticing future opportunity for e-commerce businesses, particularly when it comes to mobile.

Improve PPC conversions with mobile speed score

At their recent Marketing Live conference, Google announced that mobile speed scores have been added as an additional metric within Google Ads.

What can you learn from brands you’ve never heard of?

What can you learn from brands you’ve never heard of?

6 ways to win at voice search in multiple international markets

6 ways to win at voice search in multiple international markets

Buritisshu or Igirisu? How to make your fashion brand more visible in the Japanese market?

What are the e-commerce opportunities for British fashion brands in Japan?

5 ways to improve international e‑commerce success with SEO, UX and CRO

5 ways to improve international e‑commerce success with SEO, UX and CRO

DMA Membership

Improve your International reach at BrightonSEO

Oban's popular one day International SEO training course is back at Brighton SEO in April.

Travolution Awards Winner 2017

UK Biddable Media Awards 2018 Shortlist