Author Archive for George Ward

George Ward Author Archive for George Ward

Blog

News and insights from across the world of international digital marketing.

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Chinese women talking, but not in Chinese

Why Chinese people don’t speak or write Chinese

The truth is that Chinese people don't speak or write Chinese. They mainly speak Mandarin or Cantonese, among other dialects, and write in Simplified or Traditional characters. However, even this explanation doesn't reveal the full complexities involved.

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Automatic Translation

Why you should never use automatic translation for your digital marketing

Businesses seeking to persuade their audience to purchase a product or service need to build trust and familiarity with their brand. Any awkward mistranslations or inappropriate cultural references caused by an automated translation tool could disrupt this process irrevocably.

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Launch your business overseas

How to tell if there’s demand to launch your business overseas

Listen to our latest BrightonSEO talk from SEO Strategist James Brown discussing some of the ways you can discover if there’s demand for your business in foreign markets.

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CheckOut4Fashion Whitepaper

CheckOut4Fashion: A guide to selling fashion around the world online

Download our whitepaper for an in-depth look at how fashion brands can take advantage of the digitalisation and internationalisation of consumer culture.

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Blog Photo - Cross-border E-commerce

Cross-border e-commerce: The ins and outs

Cross-border e-commerce is enabling retailers to reach new customers across national boundaries. Discover the details you must consider before you join them.

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International E-commerce Calendar 2019

International E-commerce Calendar 2019

Download the digital and PDF versions of Oban's 2019 edition of their unique international e-commerce calendar.

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Travolution Awards 2018

Two Travolution Awards in two years for Oban and Big Bus Tours

November 29, 2018 Events and Awards

Oban International and Big Bus Tours are thrilled to have won a Travolution Award for the second year running, this year bagging the Digital Marketing Campaign of the Year.

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Africa Mobile

Mobile: the heart of your Africa strategy

Africa has been slower to adopt digital than other continents, but poses an enticing future opportunity for e-commerce businesses, particularly when it comes to mobile.

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Mobile site speeds

Improve PPC conversions with mobile speed score

August 3, 2018 Digital channels

At their recent Marketing Live conference, Google announced that mobile speed scores have been added as an additional metric within Google Ads.

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What can you learn from brands you’ve never heard of?

What can you learn from brands you’ve never heard of?

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6 ways to win at voice search in multiple international markets

February 22, 2018 Digital channels

6 ways to win at voice search in multiple international markets

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Buritisshu or Igirisu? How to make your fashion brand more visible in the Japanese market?

January 18, 2018 Digital channels

What are the e-commerce opportunities for British fashion brands in Japan?

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5 ways to improve international e‑commerce success with SEO, UX and CRO

January 10, 2018 Digital channels

5 ways to improve international e‑commerce success with SEO, UX and CRO

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DMA Member Logo

DMA Membership

January 6, 2018
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Improve your International reach at BrightonSEO

January 5, 2018 Events and Awards

Oban's popular one day International SEO training course is back at Brighton SEO in April.

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Travolution Awards Winner 2017

Travolution Awards Winner 2017

January 5, 2018
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UK Biddable Media Awards 2018 Shortlist

UK Biddable Media Awards 2018 Shortlist

January 4, 2018
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