Author Archive for Matt Owen

Matt Owen Author Archive for Matt Owen

Blog

News and insights from across the world of international digital marketing.

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Adblocking and privacy: why they matter for international media planning

Ad blocking and privacy – why they matter for international media planning

August 12, 2019 Digital channels

Understanding how ad blocking and privacy issues vary across markets can and should be used to shape your global media strategy and execution.

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Why online connection speeds will change your approach to international PPC

Why online connection speeds will change your approach to international PPC

June 28, 2019 Digital channels

Online connection speeds are an often-overlooked factor which needs to be considered during the planning, execution and optimisation of PPC campaigns, particularly when conducting campaigns in multiple countries.

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