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Author Archive for Matt Owen

About Matt Owen

Here are my most recent posts

Which markets are best for Brexport luxury brands?

A key challenge for marketers of British luxury brands is to decide which international markets to prioritise.

British luxury goods ‘lack global clout’ vs. Euro competitors

Market selection and customer insight are key to unlocking international digital success

Evolution: We are Oban International

Latest update from Oban: fourteen years on, and the international digital prerogative is stronger than ever.

3 Take-outs from Retail Week International Expansion 2016

Thought leaders discussed key challenges for international growth during the recent Retail Week event.

Planning sans frontieres: three key building blocks for your 2016 international strategy

There are a number of specifics to bear in mind when planning your 2016 international strategy