Author Archive for Oban International

Author Archive for Oban International

International Marketing Blog

News and insights from across the world of international digital marketing.

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10 reasons to expand your business internationally

10 reasons to expand your business internationally

Thinking of expanding your business internationally? Here are ten reasons why you should. Businesses which go global grow faster and fail less than those which don’t. Find out more.

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A B2B subscription model provides steady, predictable income, as well as more data to understand customers. What else do international marketers need to know?

Oban International is publishing a book

September 16, 2021 Company News

Oban International is publishing a book which explains how to expand your business internationally using digital marketing techniques. Find out more.

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A B2B subscription model provides steady, predictable income, as well as more data to understand customers. What else do international marketers need to know?

The rise of B2B subscriptions: What international marketers need to know

A B2B subscription model provides steady, predictable income, as well as more data to understand customers. What else do international marketers need to know?

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Oban is delighted to be appointed by Celtic & Co as their international paid media partner, delivering search and shopping campaigns in multiple markets around the world.

Oban appointed by Celtic & Co as international paid media agency

September 2, 2021 Company News

Oban is delighted to be appointed by Celtic & Co as their international paid media partner, delivering search and shopping campaigns in multiple markets around the world.

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Back-to-school is one of the biggest milestones in the retail calendar and 2021 is forecast to be bigger than ever. How do back-to-school traditions vary around the world?

Back to school 2021: Traditions around the world

Back-to-school is one of the biggest milestones in the retail calendar and 2021 is forecast to be bigger than ever. How do back-to-school traditions vary around the world?

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[Podcast] Ep. 7 - Independence Day of Pakistan

[Podcast] Ep. 7 – Independence Day of Pakistan

The seventh episode of our new podcast, The Global Marketing Calendar, is available now.

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Top Luxury Brands Burberry

Do British luxury brands need to worry about French and Italian competitors?

Scanning the top 100 ‘best global brands’ for UK luxury leaders, only Burberry is visible at #86.

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Luxury Handbag

Which markets are best for Brexport luxury brands?

A key challenge for marketers of British luxury brands is to decide which international markets to prioritise.

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Frescobol Carioca awards multimarket digital account to Oban International

Oban appointed by luxury lifestyle brand Frescobol Carioca

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Oban wins Denby Pottery multi-brand digital account

British heritage pottery brands Denby, Burleigh and Poole appoint Oban

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Oban International wins Anya Hindmarch multimarket digital account

Oban International wins Anya Hindmarch

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Camper appoints Oban International for multimarket organic search

Camper appoints Oban International

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The Netherlands: a European e-commerce hotspot. A consideration for UK businesses?

With a strong economy and excellent technology infrastructure, the Netherlands is a serious market to consider.

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Canada: 60% purchase online domestically and cross-border. Land of opportunity for UK brands and etailers?

Canada: 60% purchase online domestically and cross-border.

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Russia: B2C commerce to increase by 13% in 2017. A market worth exploring?

By 2021, it is estimated that Russia could see as much as £19.5 billion in online B2C sales.

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Poland: largest economy in Central Europe. Opportunity for UK businesses?

Supported by a strong economy, Poland e-commerce offering is now catching up with its European neighbours.

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Sweden: 1 in 3 online shoppers buy from UK, US and Germany. An opportunity in waiting?

Find out about Swedish consumers online shopping habits and preferences.

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USA: Excellent e-commerce opportunity for UK brands. How can your business take advantage?

Get a slice of the growing US e-commerce market with B2C retail sales online topping $396 billion in 2016.

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China: B2C online retail surpasses the USA. A burgeoning opportunity for UK businesses

How to take advantage of the $1 trillion Chinese e-commerce market?

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Japan: 70% of population now shopping online. How can UK businesses capitalise?

A leader in technology and innovation, e-commerce has been thriving in Japan for the past decade.

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