Author Archive for Oban International

Author Archive for Oban International

International Marketing Blog

News and insights from across the world of international digital marketing.

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Upcoming conferences and exclusive speaking sessions

Catch Oban and partner brand GlobalMaxer at one of the upcoming conference events this summer! Featuring exclusive speaking sessions on the latest news on global...

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New IDF Berlin date announced!

The International Digital Forum (IDF) returns for the first event of 2013 in Berlin, Germany. Held on Tuesday 11th June at the Altes Haus Ungarn,...

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Oban’s exclusive talk at the EAIE Academy

Oban gave an exhilarating talk on Global SEO at the bi-annual European Association for International Education (EAIE) Academy event, held at Birmingham University. Headed up...

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They think it’s all over: when is a test finished? Top 10 tips for getting the best results

“When is a Multivariate test finished?” This is the most common enquiry among brands and clients when using Multivariate or AB Testing to improve conversion...

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Rich Snippets, what are they? Do we really care? And why we should

Ranking on page one for organic search engine results can be a laborious investment of time, taking months before seeing any real results on SERPs....

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Oban at the Internet Retailing Expo 2013

Obanattended the Internet Retailing Expo at the NEC, Birmingham. Held over two days, the event was a fantastic opportunity to see us in person to...

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Google and the Interflora fiasco

Interflora is best known as one of the UK’s most popular florists, not for getting into trouble with online regulations. Recent escapades revealed by, Google,...

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Why one Big Bang was enough – the evolution of Multivariate Testing (MVT)

Roughly 13 billion years ago, the universe was created from one cosmic eruption. Matter was flung into the furthest recesses of space, where it coalesced...

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Russia’s online revolution – search and online trends

The first step to mastering SEO in Russia is to shake off any preconceptions and approach it from a localised perspective. This enormous and upwardly...

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Behind the Great Firewall of China

As the second largest economy in the world1 China has long been the focus for international commerce, specifically for the last thirty years2. As the...

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Which are the preferred social networks for luxury marketers?

Over the past three years we’ve sat by and observed while luxury brands tried to gain some online presence and engage in social media, factors...

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Facebook overshadows Yandex’s app debut in US

Yandex, the leading search engine in Russia, has its sights set on the US market with the launch of their new voice-based social searching app,...

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Do Smartphone Cameras Hold the Future for Mobile Banking?

Whether you’re a smartphone surfer or a tablet-toting tech junkie, more and more people are using mobile technology to help with their everyday tasks. A...

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Going Global: How Education can succeed with Social Media

In recent years the use of social media by the education sector has increased significantly with more colleges and universities incorporating social networking solutions into...

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France: The Future of Social Networks is Mobile

In summer 2012 we took a closer look at the social networking habits of our nearest and dearest neighbours, examining how those 40million+ Gallic Internet...

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Japan and Korea lead New Year celebrations on Twitter

Twitter has had an electrifying start to 2013 in Japan and Korea, judging by the 33,388 tweets per second that were sent after the ball...

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Swamp Thing: Clicks and Conversions in Fort Lauderdale. A review of Conversion Conference Florida 2012.

South Central Florida: famous for sport fishing, mangrove swamps, 100% humidity and alligators. A few miles from the submerged sawgrass estuaries and the famous “River...

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11 rules for E-Commerce Checkout Design

Creating the perfect checkout design can be a very tricky job, because every sector has different types of customers and with different customers come different...

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European Union Flag

Oban at European Search Awards

Oban Multilingual are proud to have been finalists at the inaugural European Search Awards 2012. We were nominated in the category for Innovation for our...

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Oban Conversion Focus On……..Italy

Research by: Oban Conversion Edited by: Joe Doveton The “Focus On…..” series is an occasional series of articles based on research from Oban Conversion...

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