Author Archive for Oban InternationalNews and insights from across the world of international digital marketing.
Britain’s universities are working hard to attract international students. With the government announcing British Universities are to expect a £950 million cut in funding over the next 3 years, higher education institutions need to look elsewhere for f
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Mozilla Firefox has been experimenting for some time with A/B Split tests and multivariate testing to optimise the usability of their website, surveys etc. Their Blog...
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From a recent seminar presentation by Greig Holbrook (Oban Multilingual): How to Combine Multilingual SEO/PPC and Cultural Multivariate Testing for Optimum Global Conversions. Having been...
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I am continuing to contribute to this blog some thoughts and ideas arising out of my postgraduate research in international design and HCI. Here is...
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Have you ever wondered what effect your copy has on your website’s visitors? Would a different heading or call to action help you sell more?...
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As a recent postgraduate in Human-Centred Computer Systems with a keen interest in the multicultural aspects of website design, I have been invited by Oban...
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A well-designed website separates content (text) from design (layout, colour, etc). Your content resides in your HTML pages and your design predominantly lives in the...
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Typical multivariate testing procedure For any company interested in multivariate (global or local) testing, implementing experiments can be a challenge. Typically companies new to the...
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Well it’s not – multivariate analysis has been around for years and has been applied to other marketing channels for some time and with varying...
Continue ReadingThere are a lot of valuable resources out there which discuss the benefits of increasing conversions as well as how to get started, however I...
Continue ReadingCompanies tend to be myopic when it comes to KPI’s for search engine marketing. Focusing on Search Engine Ranking Positions (SERP) [ref.], and appearing on...
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Multivariate literally mean “multiple variables“. That is, a situation where more than one factor varies, where those factors define for us, in some way, the...
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The results show the importance of tailoring web sites to cultural preferences for sites that are intended for a multinational audience, says Greig Holbrook. Oban...
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