STA Travel
Increased conversion on CTA buttons by 337% STA Case Study: STA Homepage About STA Travel STA Travel is the world’s largest travel group specifically targeting...
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Author Archive for Oban International
International Marketing Blog
News and insights from across the world of international digital marketing.
New Kids on the Blog – International Social Media in 2012
Last week, Baidu followed in Google’s footsteps by launching a social media driven recommendations feature for its search engine. According to thenextweb.com, Baidu users can...
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The State of E-Tailing in Germany: 2011
Despite the floundering Euro-zone economy – the German ecommerce sector is in rude health. Germany currently has the largest online population in the EU –...
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SEO expansion in the Arab world
Arabic is the official language in 23 countries and is spoken by almost 320 million people around the world, from Southwest Asia to Northwest Africa....
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Google Chairman visits Korea for mobile search talks
It looks like Google intends to invest heavily in the South Korean Internet market in the coming months. It is reported that Google is highly interested in the acquisition of South Korea's second-largest search engine Daum and developing partnerships with
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Top 5 SEO & Social Media Horror Stories: Part 3
With Halloween almost upon us I thought I’d give a round-up of some of the online marketing world’s scariest horror stories from the past year. Forget about ‘Paranormal Activity II’, ‘Contagion’ or any other scary films out this year, the foll
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Top 5 SEO & Social Media Horror Stories: Part 2
With Halloween almost upon us I thought I’d give a round-up of some of the online marketing world’s scariest horror stories from the past year. Forget about ‘Paranormal Activity II’, ‘Contagion’ or any other scary films out this year, the foll
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Top 5 SEO & Social Media Horror Stories: Part 1
With Halloween almost upon us I thought I’d give a round-up of some of the online marketing world’s scariest horror stories from the past year. Forget about ‘Paranormal Activity II’, ‘Contagion’ or any other scary films out this year, the foll
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How to avoid the Seven Circles of Baidu Hell
Due to the power of the Chinese economy, it's one of only a few markets Google hasn't made a credible impact on. Baidu's dominance in the Chinese Market is something to be feared, especially with the politically fuelled reactive de-listings that can occur
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New Metrics Influencing Quality Score in Google Pay Per-Click Campaigns
It has long been supposed that CTR was by far the most dominant factor, but Google has recently announced that they are to be placing increased weight on Landing Page Quality, and Keyword Relevance.
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Info-graphic: A World without Boundaries
I came across this rather beautiful info-graphic recently and thought I’d share it with anybody who hasn’t seen it yet. The work of Facebook intern Paul Butler - this map visualises the connections between Facebook friends across the world.
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Restore deep link URLs into shallow link URLs with Excel
Instead of wasting away your Friday looking for resources, recycle your existing ones! 'But they're all deep links with tons of client information!' I hear you cry. Fear not intrepid reader, here's a way you can effectively "reset" all your URLs back to..
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Social Media Facts and Stats – Latin America
The number of web users in Latin America continues to grow yearly at an impressive rate. Social media has proved especially popular among latinos with Argentina, Brazil and Mexico joining the global top ten social consumers in under two years.
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Are You Choosing the Right Keyword for your Japanese SEO?
For any native English speaker, Japanese is one of the most difficult languages to learn and if you want to expand your market share by doing Japanese SEO or PPC, this can be a huge challenge.a
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Does your load time affect your search results? Oban’s most recent case study.
When Google originally announced that page loading speed had become a factor in their algorithm in April 2011 initially webmasters and SEO’s did not believe it would become a significant ranking factor.
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Online gaming in Russia
An interesting game of hide and seek for adults, by Greig Holbrook, Director, Oban Multilingual. We all know from our childhood that the most interesting things are forbidden.
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Merry Chrismukkah, Season’s Greetings or Joyous Kwanzaa?
Customs and rituals are an important element defining culture and most of us grow up immersed in the tradition embraced by our parents. However, in...
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Languages Spoken by Internet Users
Which languages do the Internet users speak most often? What’s the secret to the multilingual success online? Looking at the Internet World Stats we can see that...
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Cultural Models and Website Design
Years of study of culture by anthropologists and sociologists have resulted in the development of cultural models. Cultural models consist of sets of international variables,...
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Multivariate Testing – Top 10 Online Resources
Over the past few weeks I have come across many useful online resources related to multivariate testing and now the time has come to put...
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