Author Archive for Sarah Jennings

Sarah Jennings Author Archive for Sarah Jennings

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News and insights from across the world of international digital marketing.

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Naming a marketing agency is potentially fraught territory. Here’s why Oban International chose to call itself Oban.

Why is Oban called Oban?

August 26, 2020 Company News

Naming a marketing agency is potentially fraught territory. Here’s why Oban International chose to call itself Oban.

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Post-Covid, the media landscape has changed. In this article, we explore the channel considerations marketers need to know when setting budgets for next year.

Planning for 2021: Part 3 – Channel considerations

Post-Covid, the media landscape has changed. In this article, we explore the channel considerations marketers need to know when setting budgets for next year.

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Post-Covid, the marketing landscape has changed. In this article, we examine how the crisis may have shifted your competitor set and what this means for marketing budgets next year.

Planning for 2021: Part 2 – Changes in the competitor landscape

Post-Covid, the marketing landscape has changed. In this article, we examine how the crisis may have shifted your competitor set and what this means for marketing budgets next year.

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Post-Covid, the marketing landscape has changed. We explore the changes in consumer behaviour marketers need to consider when setting budgets for next year.

Planning for 2021: Part 1 – Changes in consumer behaviour

Post-Covid, the marketing landscape has changed. In this article, we explore the changes in consumer behaviour that marketers need to consider when setting budgets for next year.

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Are we heading towards a cashless society?

Life after Covid-19: The end of the road for cash?

Cash was already in decline before coronavirus reduced usage even more. In this article, we explore what a world without cash looks like. Who wins and who loses? Find out more.

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Post-Covid, what trends will shape the fitness sector?

Life after Covid-19: The future of the fitness sector

Coronavirus has affected the way we exercise. In this article, we explore the future of the exercise and fitness sector in a post-Covid world.

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Post-Covid, large-scale homeworking looks set to stay. This article explores how working from home varies around the world.

Life after Covid-19: Working from home around the world

Post-Covid, large-scale homeworking looks set to stay. This article explores how working from home varies around the world.

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Large-scale homeworking looks set to stay. This article explores the effect this will have on other sectors, including technology, fashion and travel.

Life after Covid-19: Working from home – winners & losers

Large-scale homeworking looks set to stay. This article explores the effect this will have on other sectors, including technology, fashion and travel.

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Large-scale homeworking looks set to stay. This article explores the effect this will have on town and cities and the real estate sector.

Life after Covid-19: Will working from home transform our cities?

Large-scale homeworking looks set to stay. This article explores the effect this will have on town and cities and the real estate sector.

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Foot in mouth marketing and how to cure it

Foot in mouth marketing and how to cure it

Recently, three large names have hit the news for all the wrong reasons. We explore the implications of cultural faux pas and how to avoid them.

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