International Marketing Blog

News and insights from across the world of international digital marketing.

Trump’s social media ban: International implications

January 20, 2021 Digital channels Sarah Jennings

Following President Trump’s ban from social media, we explore the international implications – including attitudes to censorship and free speech around the world. Find out more.

10 fintech trends to watch out for in 2021

January 13, 2021 Digital channels Sarah Jennings

Covid has accelerated the growing rise of fintech across the world. In this article, we outline the key fintech trends we expect to see in 2021 and beyond.

Five ways to supercharge B2B lead generation

October 14, 2020 Digital channels Sarah Jennings

In this week’s blog, Oban explores five ways to supercharge B2B lead generation, inspired by a recent talk we attended at the Festival of Marketing.

[Webinar] Planning for 2021

September 16, 2020 Digital channels Sarah Jennings

In our latest webinar, we discuss what you can do to prepare your marketing activity for next year and the areas of growth that you should be looking out for.

Naming a marketing agency is potentially fraught territory. Here’s why Oban International chose to call itself Oban.

Why is Oban called Oban?

August 26, 2020 Company News Sarah Jennings

Naming a marketing agency is potentially fraught territory. Here’s why Oban International chose to call itself Oban.

Post-Covid, the media landscape has changed. In this article, we explore the channel considerations marketers need to know when setting budgets for next year.

Planning for 2021: Part 3 – Channel considerations

August 18, 2020 International Insights Sarah Jennings

Post-Covid, the media landscape has changed. In this article, we explore the channel considerations marketers need to know when setting budgets for next year.

Post-Covid, the marketing landscape has changed. In this article, we examine how the crisis may have shifted your competitor set and what this means for marketing budgets next year.

Planning for 2021: Part 2 – Changes in the competitor landscape

August 12, 2020 International Insights Sarah Jennings

Post-Covid, the marketing landscape has changed. In this article, we examine how the crisis may have shifted your competitor set and what this means for marketing budgets next year.

Post-Covid, the marketing landscape has changed. We explore the changes in consumer behaviour marketers need to consider when setting budgets for next year.

Planning for 2021: Part 1 – Changes in consumer behaviour

August 5, 2020 International Insights Sarah Jennings

Post-Covid, the marketing landscape has changed. In this article, we explore the changes in consumer behaviour that marketers need to consider when setting budgets for next year.

Are we heading towards a cashless society?

Life after Covid-19: The end of the road for cash?

July 29, 2020 International Insights Sarah Jennings

Cash was already in decline before coronavirus reduced usage even more. In this article, we explore what a world without cash looks like. Who wins and who loses? Find out more.

Post-Covid, what trends will shape the fitness sector?

Life after Covid-19: The future of the fitness sector

July 22, 2020 International Insights Sarah Jennings

Coronavirus has affected the way we exercise. In this article, we explore the future of the exercise and fitness sector in a post-Covid world.

Post-Covid, large-scale homeworking looks set to stay. This article explores how working from home varies around the world.

Life after Covid-19: Working from home around the world

July 15, 2020 International Insights Sarah Jennings

Post-Covid, large-scale homeworking looks set to stay. This article explores how working from home varies around the world.

Large-scale homeworking looks set to stay. This article explores the effect this will have on other sectors, including technology, fashion and travel.

Life after Covid-19: Working from home – winners & losers

July 8, 2020 International Insights Sarah Jennings

Large-scale homeworking looks set to stay. This article explores the effect this will have on other sectors, including technology, fashion and travel.