Author Archive for Suzie Oakford

Author Archive for Suzie Oakford

International Marketing Blog

News and insights from across the world of international digital marketing.

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Hey Alexa: How relevant is voice search for B2B marketing?

Hey Alexa: How relevant is voice search for B2B marketing?

Voice search has been the next big thing for years – but how relevant is it for B2B marketing and what do B2B marketers need to know?

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Tourism after Covid-19: An interview with Big Bus Tours

Tourism after Covid-19: An interview with Big Bus Tours

When will international tourism resume? We speak to Big Bus Tours to find out how a leading global attractions business adjusted to Covid & what the future holds.

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Virtual queues

Is virtual queuing here to stay?

What is virtual queuing and how does a virtual queue work? Covid-19 has accelerated many e-commerce innovations, some of which are here to stay.

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How Covid has changed the B2B buying journey

How Covid has changed the B2B buying journey

February 10, 2021 Digital channels

Covid has led to large scale remote working and put face to face events on hold for now. We explore what this means for the B2B buying journey.

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Gated content is a staple lead generation tool for B2B marketers. How do you create gated content and what ideas and formats work best?

How to create gated content that works for B2B

October 26, 2020 Digital channels

Gated content is a staple lead generation tool for B2B marketers. How do you create gated content and what ideas and formats work best?

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Gated content is content which sits behind a data capture form. What are the pros and cons and when should you gate content?

Gated versus ungated content: Pros and cons

October 21, 2020 Digital channels

Gated content is content which sits behind a data capture form. What are the pros and cons and when should you gate content?

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