The Oban Blog

Bookings now open for international digital marketing course

If you missed out on the last Oban Multilingual and Econsultancy training course don’t despair! We are kicking off the next training day on Friday 19th September 2014 at Etc Venues, London. This one day course will provide key takeaways on how to amplify your online presence internationally with specific interest in:

Multilingual SEO and International Paid Media
You’ll be taught the elements of global SEM campaigns including: keyword research, ad copy creation, landing page development, link building and content creation. There will also be insights on how these diversify in different countries and for different local search engines. Critically, providing you with the understanding of what key steps you need to take for building a successful multilingual/international online campaign.

Global Social Media platforms
From RenRen in China through to Vkontakte in Russia, Oban, will explore a variety of international platforms that are popular overseas. Providing guidance on the key components and subtle changes you need to adapt in your strategy for campaign success.

Cultural conversion rate optimisation (C-CRO)
Finally, we will look at how usability and culture determines the success of your bottom line. From preferred layout of pages, use of colours and size of call-to-action (CTA) buttons we will show you how this affects conversion in-market and what you can do to improve results fast.

Think this course sounds perfect? Sign up now or get further information by clicking here