The Oban Blog

Camper appoints Oban International for multimarket organic search

Oban has been appointed by global footwear company, Camper to research, plan and deliver cutting-edge SEO campaigns for its e-commerce sites in multiple locations worldwide.

We are delighted to be working alongside Camper to help drive their cross-border e-commerce growth. International e-commerce offers fantastic brands such as Camper huge opportunities as consumer demand continues to rise globally.

Founded in 1975, Camper’s approach to casual footwear design has been to create unisex concepts which blur the boundaries between sporty and smart. The brand is marketed globally and is currently present in 40 countries, with more than 400 stores, and sales of around 4 million pairs of shoes annually.

Working with the brand’s e-commerce, marketing and technical teams to drive visibility, traffic and sales across international markets, Oban will be using its unique network of Local In-Market Experts (LIMEs) to deliver strategies based on in-depth local knowledge and international expertise.