International Insights

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News and insights from across the world of international digital marketing.

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Plucked duo by Meena Kadri

The global digital marketing weekly: Thursday 31 July 2014

Discover your full roundup of global marketing news for Thursday 31 July 2014.

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The global digital marketing weekly: Thursday 24 July 2014

All of the important international digital marketing news for 24 July 2014 in one place - Read Oban's global digital marketing weekly

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The global digital marketing weekly: Thursday 17 July 2014

Oban summarises the important global international marketing news for Thursday 17 July

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The global digital marketing weekly: Friday 11 July 2014

Read our weekly global marketing news roundup for Friday 11 July.

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The global digital marketing weekly: Thursday 3 July 2014

Read Oban's roundup of global marketing news for Thursday 3 July 2014.

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The global digital marketing weekly: Thursday 26 2014

A new weekly series of roundups highlighting global digital news.

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Post conversion – the forgotten phase for CRO?

By Oban Multilingual’s Digital Content Manager, Matt White A discussion with my colleague Joe Doveton from Oban Conversion got me thinking about multivariate testing and...

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The online future of Spain: the light at the end of the crisis

B2C ecommerce sales in Europe expected to reach $438.31 billion

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Bitcoin, the future currency of global e-commerce?

Bitcoin, the original crypto-currency has been a hot debate since its inception in 2009.

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Viral marketing – international exposure courtesy of Huvr Board

Huvr Board has cleverly appealed to a broad market by using social media and a viral video

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Cross-cultural tweeting: when the French language and Twitter collide

A spelling mistake was spotted on a French Minister’s Twitter account

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The skimming effect: why you won’t read this

I don’t think you’re going to read this blog post. Not properly READ* it, not every word. There is a reason for that- human beings...

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The e-commerce landscape in Sweden: a youth driven market

Sweden is one of the highest mobile internet users

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Britain is world No.1 for online retail export

OC&S in partnership with Google conducted the Global Retail E-mpire report, revealing that the retail sector is expanding.

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International digital marketing trends for 2014

2013 was scattered with exciting online developments; from the influence of mobile advertisement to the unstoppable march of cross-device tracking. Google’s new search algorithm, Hummingbird,...

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Oban Conversion: Focus on Mexico

The ‘Focus on…’ series is a range of articles based on our global research from Oban Conversion. Each report has a specific focus on cultural...

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Top 5 International Digital Marketing Pitfalls – a NON-GEEK guide

If you look hard enough, you can see a lot of do’s and don’ts for international search engine marketing out in internet world. One of...

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Cutts Calls Time on ‘Guest’ Blogging

For a while now the industry has been predicting the end of the ‘Guest Post’ as a link building tactic for Google’s search engine. And...

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