
Britain is world No.1 for online retail export
OC&S in partnership with Google conducted the Global Retail E-mpire report, revealing that the retail sector is expanding.
Continue ReadingNews and insights from across the world of international digital marketing.
OC&S in partnership with Google conducted the Global Retail E-mpire report, revealing that the retail sector is expanding.
Continue Reading2013 was scattered with exciting online developments; from the influence of mobile advertisement to the unstoppable march of cross-device tracking. Google’s new search algorithm, Hummingbird,...
Continue ReadingThe ‘Focus on…’ series is a range of articles based on our global research from Oban Conversion. Each report has a specific focus on cultural...
Continue ReadingIf you look hard enough, you can see a lot of do’s and don’ts for international search engine marketing out in internet world. One of...
Continue ReadingFor a while now the industry has been predicting the end of the ‘Guest Post’ as a link building tactic for Google’s search engine. And...
Continue ReadingOban highlight key dates and events from around the world
Continue ReadingIt’s a mantra the Oban Multilingual Search team live by, when you are looking at international expansion, international digital marketing is going to be an...
Continue ReadingBritish luxury fashion house Burberry has announced today a whopping 14% growth in retail revenue, reaching £528 million during its third quarter. Attributed to its...
Continue ReadingExciting developments in Latin America relating to smartphones and mobile ads
Continue ReadingBrazil, a melting pot of culture and a land of opportunity that boasts one of the fastest growing consumer markets worldwide. With the 2014 FIFA...
Continue ReadingForget Christmas, Cyber Monday or Black Friday. Singles Day, or Guanggun Jie is one of the biggest days of the year in terms of ecommerce...
Continue ReadingAustralia boasts one of the highest uptakes of the internet in the world, with 89.8% of the population online, totalling 19.5 million internet users.
Continue ReadingOperating multiple digital markets can challenge the most experienced managers. From online consumer behavioural patterns to internet usage and platform engagement, each country can differ...
Continue ReadingIf you ask a non-Dutch person about the Netherlands, the first things that will probably come to mind are Amsterdam, windmills, clogs and tulips. Often...
Continue ReadingThe international digital marketing landscape has seen a dramatic change over the last 18 months. Google’s algorithm update dubbed ‘Penguin’ challenged unethical link building practises,...
Continue ReadingTo AB or not to AB? That is the question. Conversion optimisers for some time have fallen into two main camps – those who prefer...
Continue ReadingJack Ma, the founder of China’s biggest ecommerce company – Alibaba Group Holding Ltd – recently announced the next five years will see the most...
Continue ReadingIf we said ‘Vkontakte’, would you know what it meant? How about ‘Odnoklassniki’? If not, you should read on to fill in the gaps of...
Continue Reading“When is a Multivariate test finished?” This is the most common enquiry among brands and clients when using Multivariate or AB Testing to improve conversion...
Continue ReadingRanking on page one for organic search engine results can be a laborious investment of time, taking months before seeing any real results on SERPs....
Continue ReadingInterflora is best known as one of the UK’s most popular florists, not for getting into trouble with online regulations. Recent escapades revealed by, Google,...
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