International Insights

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News and insights from across the world of international digital marketing.

Post conversion – the forgotten phase for CRO?

June 2, 2014 International Insights Oban International

By Oban Multilingual’s Digital Content Manager, Matt White A discussion with my colleague Joe Doveton from Oban Conversion got me thinking about multivariate testing and...

The online future of Spain: the light at the end of the crisis

April 25, 2014 International Insights Oban International

B2C ecommerce sales in Europe expected to reach $438.31 billion

Bitcoin, the future currency of global e-commerce?

April 17, 2014 International Insights Oban International

Bitcoin, the original crypto-currency has been a hot debate since its inception in 2009.

Viral marketing – international exposure courtesy of Huvr Board

March 5, 2014 International Insights Oban International

Huvr Board has cleverly appealed to a broad market by using social media and a viral video

Cross-cultural tweeting: when the French language and Twitter collide

March 4, 2014 International Insights Oban International

A spelling mistake was spotted on a French Minister’s Twitter account

The skimming effect: why you won’t read this

February 26, 2014 International Insights Oban International

I don’t think you’re going to read this blog post. Not properly READ* it, not every word. There is a reason for that- human beings...

The e-commerce landscape in Sweden: a youth driven market

February 21, 2014 International Insights Oban International

Sweden is one of the highest mobile internet users

Britain is world No.1 for online retail export

February 6, 2014 International Insights Oban International

OC&S in partnership with Google conducted the Global Retail E-mpire report, revealing that the retail sector is expanding.

International digital marketing trends for 2014

February 3, 2014 International Insights Oban International

2013 was scattered with exciting online developments; from the influence of mobile advertisement to the unstoppable march of cross-device tracking. Google’s new search algorithm, Hummingbird,...

Oban Conversion: Focus on Mexico

January 30, 2014 International Insights Oban International

The ‘Focus on…’ series is a range of articles based on our global research from Oban Conversion. Each report has a specific focus on cultural...

Top 5 International Digital Marketing Pitfalls – a NON-GEEK guide

January 27, 2014 International Insights Oban International

If you look hard enough, you can see a lot of do’s and don’ts for international search engine marketing out in internet world. One of...

Cutts Calls Time on ‘Guest’ Blogging

January 22, 2014 International Insights Oban International

For a while now the industry has been predicting the end of the ‘Guest Post’ as a link building tactic for Google’s search engine. And...

It’s not all Cyber Monday: Global e-commerce dates for your diary

January 21, 2014 International Insights Oban International

Oban highlight key dates and events from around the world

Tesco vs. Topshop – cultural secret to international success

January 15, 2014 International Insights Oban International

It’s a mantra the Oban Multilingual Search team live by, when you are looking at international expansion, international digital marketing is going to be an...

Burberry exceeds expectations online with its international presence

January 14, 2014 International Insights Oban International

British luxury fashion house Burberry has announced today a whopping 14% growth in retail revenue, reaching £528 million during its third quarter. Attributed to its...