International Insights

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News and insights from across the world of international digital marketing.

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Why one Big Bang was enough – the evolution of Multivariate Testing (MVT)

Roughly 13 billion years ago, the universe was created from one cosmic eruption. Matter was flung into the furthest recesses of space, where it coalesced...

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Russia’s online revolution – search and online trends

The first step to mastering SEO in Russia is to shake off any preconceptions and approach it from a localised perspective. This enormous and upwardly...

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Behind the Great Firewall of China

As the second largest economy in the world1 China has long been the focus for international commerce, specifically for the last thirty years2. As the...

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Which are the preferred social networks for luxury marketers?

Over the past three years we’ve sat by and observed while luxury brands tried to gain some online presence and engage in social media, factors...

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Facebook overshadows Yandex’s app debut in US

Yandex, the leading search engine in Russia, has its sights set on the US market with the launch of their new voice-based social searching app,...

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Do Smartphone Cameras Hold the Future for Mobile Banking?

Whether you’re a smartphone surfer or a tablet-toting tech junkie, more and more people are using mobile technology to help with their everyday tasks. A...

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Going Global: How Education can succeed with Social Media

In recent years the use of social media by the education sector has increased significantly with more colleges and universities incorporating social networking solutions into...

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France: The Future of Social Networks is Mobile

In summer 2012 we took a closer look at the social networking habits of our nearest and dearest neighbours, examining how those 40million+ Gallic Internet...

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Japan and Korea lead New Year celebrations on Twitter

Twitter has had an electrifying start to 2013 in Japan and Korea, judging by the 33,388 tweets per second that were sent after the ball...

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11 rules for E-Commerce Checkout Design

Creating the perfect checkout design can be a very tricky job, because every sector has different types of customers and with different customers come different...

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Oban Conversion Focus On……..Italy

Research by: Oban Conversion Edited by: Joe Doveton The “Focus On…..” series is an occasional series of articles based on research from Oban Conversion...

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The profile of the Social Network Users in Brazil

This spring we were writing about the shift of power between Facebook and Orkut in Brazil. Then the home of the world famous Carnivale overtook...

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Is Google going to surprise us with an Easter Doodle in 2012?

It is really interesting to see how Google makes modification to its logo in order to mark a special event. Periodically, Google doodles celebrate the...

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Google in Africa – Expansion into the continent with the lowest online penetration

In terms of population and land mass, Africa is the second largest continent in the world, trailing only Asia. But taking a closer look, Africa...

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What is Cultural Conversion Optimisation?

Online strategists: are you gazing into your crystal ball to see where to spend marketing dollars in the years ahead? If you are then you...

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New Kids on the Blog – International Social Media in 2012

Last week, Baidu followed in Google’s footsteps by launching a social media driven recommendations feature for its search engine.  According to thenextweb.com, Baidu users can...

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The State of E-Tailing in Germany: 2011

Despite the floundering Euro-zone economy – the German ecommerce sector is in rude health. Germany currently has the largest online population in the EU –...

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SEO expansion in the Arab world

Arabic is the official language in 23 countries and is spoken by almost 320 million people around the world, from Southwest Asia to Northwest Africa....

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