International Insights

Blog

News and insights from across the world of international digital marketing.

Read More

Google Chairman visits Korea for mobile search talks

It looks like Google intends to invest heavily in the South Korean Internet market in the coming months. It is reported that Google is highly interested in the acquisition of South Korea's second-largest search engine Daum and developing partnerships with

Continue Reading
Read More

Top 5 SEO & Social Media Horror Stories: Part 3

With Halloween almost upon us I thought I’d give a round-up of some of the online marketing world’s scariest horror stories from the past year. Forget about ‘Paranormal Activity II’, ‘Contagion’ or any other scary films out this year, the foll

Continue Reading
Read More

Top 5 SEO & Social Media Horror Stories: Part 2

With Halloween almost upon us I thought I’d give a round-up of some of the online marketing world’s scariest horror stories from the past year. Forget about ‘Paranormal Activity II’, ‘Contagion’ or any other scary films out this year, the foll

Continue Reading
Read More

Top 5 SEO & Social Media Horror Stories: Part 1

With Halloween almost upon us I thought I’d give a round-up of some of the online marketing world’s scariest horror stories from the past year. Forget about ‘Paranormal Activity II’, ‘Contagion’ or any other scary films out this year, the foll

Continue Reading
Read More

How to avoid the Seven Circles of Baidu Hell

Due to the power of the Chinese economy, it's one of only a few markets Google hasn't made a credible impact on. Baidu's dominance in the Chinese Market is something to be feared, especially with the politically fuelled reactive de-listings that can occur

Continue Reading
Read More

New Metrics Influencing Quality Score in Google Pay Per-Click Campaigns

It has long been supposed that CTR was by far the most dominant factor, but Google has recently announced that they are to be placing increased weight on Landing Page Quality, and Keyword Relevance.

Continue Reading
Read More

Info-graphic: A World without Boundaries

I came across this rather beautiful info-graphic recently and thought I’d share it with anybody who hasn’t seen it yet. The work of Facebook intern Paul Butler - this map visualises the connections between Facebook friends across the world.

Continue Reading
Read More

Restore deep link URLs into shallow link URLs with Excel

Instead of wasting away your Friday looking for resources, recycle your existing ones! 'But they're all deep links with tons of client information!' I hear you cry. Fear not intrepid reader, here's a way you can effectively "reset" all your URLs back to..

Continue Reading
Read More

Social Media Facts and Stats – Latin America

The number of web users in Latin America continues to grow yearly at an impressive rate. Social media has proved especially popular among latinos with Argentina, Brazil and Mexico joining the global top ten social consumers in under two years.

Continue Reading
Read More

Are You Choosing the Right Keyword for your Japanese SEO?

For any native English speaker, Japanese is one of the most difficult languages to learn and if you want to expand your market share by doing Japanese SEO or PPC, this can be a huge challenge.a

Continue Reading
Read More

Does your load time affect your search results? Oban’s most recent case study.

When Google originally announced that page loading speed had become a factor in their algorithm in April 2011 initially webmasters and SEO’s did not believe it would become a significant ranking factor.

Continue Reading
Read More

Online gaming in Russia

An interesting game of hide and seek for adults, by Greig Holbrook, Director, Oban Multilingual. We all know from our childhood that the most interesting things are forbidden.

Continue Reading
Read More

Merry Chrismukkah, Season’s Greetings or Joyous Kwanzaa?

Customs and rituals are an important element defining culture and most of us grow up immersed in the tradition embraced by our parents. However, in...

Continue Reading
Read More

Languages Spoken by Internet Users

Which languages do the Internet users speak most often? What’s the secret to the multilingual success online? Looking at the Internet World Stats we can see that...

Continue Reading
Read More

Cultural Models and Website Design

Years of study of culture by anthropologists and sociologists have resulted in the development of cultural models. Cultural models consist of sets of international variables,...

Continue Reading
Read More

Multivariate Testing – Top 10 Online Resources

Over the past few weeks I have come across many useful online resources related to multivariate testing and now the time has come to put...

Continue Reading
Read More

Modern marketing: How digital marketing can help UK universities attract international students.

Britain’s universities are working hard to attract international students. With the government announcing British Universities are to expect a £950 million cut in funding over the next 3 years, higher education institutions need to look elsewhere for f

Continue Reading
Read More
Plucked duo by Meena Kadri

Green, Orange, Red for Firefox

Mozilla Firefox has been experimenting for some time with A/B Split tests and multivariate testing to optimise the usability of their website, surveys etc. Their Blog...

Continue Reading