International Insights

Blog

News and insights from across the world of international digital marketing.

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E‑commerce down under – Australia’s online opportunities

Australia boasts one of the highest uptakes of the internet in the world, with 89.8% of the population online, totalling 19.5 million internet users.

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Talking in tongues – culture, language and global digital marketing

Operating multiple digital markets can challenge the most experienced managers. From online consumer behavioural patterns to internet usage and platform engagement, each country can differ...

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Windmills, tulips and…digital marketing? Online opportunities in the Netherlands

If you ask a non-Dutch person about the Netherlands, the first things that will probably come to mind are Amsterdam, windmills, clogs and tulips. Often...

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The march of the Penguin 2.0

The international digital marketing landscape has seen a dramatic change over the last 18 months. Google’s algorithm update dubbed ‘Penguin’ challenged unethical link building practises,...

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The Nth degree: what is ABn Testing?

To AB or not to AB? That is the question. Conversion optimisers for some time have fallen into two main camps – those who prefer...

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China online – Asia’s economic tiger

Jack Ma, the founder of China’s biggest ecommerce company – Alibaba Group Holding Ltd – recently announced the next five years will see the most...

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Lost in translation – social media trends in Russia

If we said ‘Vkontakte’, would you know what it meant? How about ‘Odnoklassniki’? If not, you should read on to fill in the gaps of...

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They think it’s all over: when is a test finished? Top 10 tips for getting the best results

“When is a Multivariate test finished?” This is the most common enquiry among brands and clients when using Multivariate or AB Testing to improve conversion...

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Rich Snippets, what are they? Do we really care? And why we should

Ranking on page one for organic search engine results can be a laborious investment of time, taking months before seeing any real results on SERPs....

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Google and the Interflora fiasco

Interflora is best known as one of the UK’s most popular florists, not for getting into trouble with online regulations. Recent escapades revealed by, Google,...

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Why one Big Bang was enough – the evolution of Multivariate Testing (MVT)

Roughly 13 billion years ago, the universe was created from one cosmic eruption. Matter was flung into the furthest recesses of space, where it coalesced...

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Russia’s online revolution – search and online trends

The first step to mastering SEO in Russia is to shake off any preconceptions and approach it from a localised perspective. This enormous and upwardly...

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Behind the Great Firewall of China

As the second largest economy in the world1 China has long been the focus for international commerce, specifically for the last thirty years2. As the...

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Which are the preferred social networks for luxury marketers?

Over the past three years we’ve sat by and observed while luxury brands tried to gain some online presence and engage in social media, factors...

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Facebook overshadows Yandex’s app debut in US

Yandex, the leading search engine in Russia, has its sights set on the US market with the launch of their new voice-based social searching app,...

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Do Smartphone Cameras Hold the Future for Mobile Banking?

Whether you’re a smartphone surfer or a tablet-toting tech junkie, more and more people are using mobile technology to help with their everyday tasks. A...

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Going Global: How Education can succeed with Social Media

In recent years the use of social media by the education sector has increased significantly with more colleges and universities incorporating social networking solutions into...

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France: The Future of Social Networks is Mobile

In summer 2012 we took a closer look at the social networking habits of our nearest and dearest neighbours, examining how those 40million+ Gallic Internet...

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