News and insights from across the world of international digital marketing.
Due to the power of the Chinese economy, it's one of only a few markets Google hasn't made a credible impact on. Baidu's dominance in the Chinese Market is something to be feared, especially with the politically fuelled reactive de-listings that can occur
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It has long been supposed that CTR was by far the most dominant factor, but Google has recently announced that they are to be placing increased weight on Landing Page Quality, and Keyword Relevance.
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I came across this rather beautiful info-graphic recently and thought I’d share it with anybody who hasn’t seen it yet. The work of Facebook intern Paul Butler - this map visualises the connections between Facebook friends across the world.
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Instead of wasting away your Friday looking for resources, recycle your existing ones! 'But they're all deep links with tons of client information!' I hear you cry. Fear not intrepid reader, here's a way you can effectively "reset" all your URLs back to..
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The number of web users in Latin America continues to grow yearly at an impressive rate. Social media has proved especially popular among latinos with Argentina, Brazil and Mexico joining the global top ten social consumers in under two years.
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For any native English speaker, Japanese is one of the most difficult languages to learn and if you want to expand your market share by doing Japanese SEO or PPC, this can be a huge challenge.a
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When Google originally announced that page loading speed had become a factor in their algorithm in April 2011 initially webmasters and SEO’s did not believe it would become a significant ranking factor.
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An interesting game of hide and seek for adults, by Greig Holbrook, Director, Oban Multilingual. We all know from our childhood that the most interesting things are forbidden.
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Customs and rituals are an important element defining culture and most of us grow up immersed in the tradition embraced by our parents. However, in...
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Which languages do the Internet users speak most often? What’s the secret to the multilingual success online? Looking at the Internet World Stats we can see that...
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Years of study of culture by anthropologists and sociologists have resulted in the development of cultural models. Cultural models consist of sets of international variables,...
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Over the past few weeks I have come across many useful online resources related to multivariate testing and now the time has come to put...
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Britain’s universities are working hard to attract international students. With the government announcing British Universities are to expect a £950 million cut in funding over the next 3 years, higher education institutions need to look elsewhere for f
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Mozilla Firefox has been experimenting for some time with A/B Split tests and multivariate testing to optimise the usability of their website, surveys etc. Their Blog...
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From a recent seminar presentation by Greig Holbrook (Oban Multilingual): How to Combine Multilingual SEO/PPC and Cultural Multivariate Testing for Optimum Global Conversions. Having been...
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I am continuing to contribute to this blog some thoughts and ideas arising out of my postgraduate research in international design and HCI. Here is...
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Have you ever wondered what effect your copy has on your website’s visitors? Would a different heading or call to action help you sell more?...
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As a recent postgraduate in Human-Centred Computer Systems with a keen interest in the multicultural aspects of website design, I have been invited by Oban...
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A well-designed website separates content (text) from design (layout, colour, etc). Your content resides in your HTML pages and your design predominantly lives in the...
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Typical multivariate testing procedure For any company interested in multivariate (global or local) testing, implementing experiments can be a challenge. Typically companies new to the...
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Well it’s not – multivariate analysis has been around for years and has been applied to other marketing channels for some time and with varying...
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