International Insights

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News and insights from across the world of international digital marketing.

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Japan and Korea lead New Year celebrations on Twitter

Twitter has had an electrifying start to 2013 in Japan and Korea, judging by the 33,388 tweets per second that were sent after the ball...

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11 rules for E-Commerce Checkout Design

Creating the perfect checkout design can be a very tricky job, because every sector has different types of customers and with different customers come different...

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Oban Conversion Focus On……..Italy

Research by: Oban Conversion Edited by: Joe Doveton The “Focus On…..” series is an occasional series of articles based on research from Oban Conversion...

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The profile of the Social Network Users in Brazil

This spring we were writing about the shift of power between Facebook and Orkut in Brazil. Then the home of the world famous Carnivale overtook...

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Is Google going to surprise us with an Easter Doodle in 2012?

It is really interesting to see how Google makes modification to its logo in order to mark a special event. Periodically, Google doodles celebrate the...

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Google in Africa – Expansion into the continent with the lowest online penetration

In terms of population and land mass, Africa is the second largest continent in the world, trailing only Asia. But taking a closer look, Africa...

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What is Cultural Conversion Optimisation?

Online strategists: are you gazing into your crystal ball to see where to spend marketing dollars in the years ahead? If you are then you...

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New Kids on the Blog – International Social Media in 2012

Last week, Baidu followed in Google’s footsteps by launching a social media driven recommendations feature for its search engine.  According to thenextweb.com, Baidu users can...

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The State of E-Tailing in Germany: 2011

Despite the floundering Euro-zone economy – the German ecommerce sector is in rude health. Germany currently has the largest online population in the EU –...

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SEO expansion in the Arab world

Arabic is the official language in 23 countries and is spoken by almost 320 million people around the world, from Southwest Asia to Northwest Africa....

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Google Chairman visits Korea for mobile search talks

It looks like Google intends to invest heavily in the South Korean Internet market in the coming months. It is reported that Google is highly interested in the acquisition of South Korea's second-largest search engine Daum and developing partnerships with

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Top 5 SEO & Social Media Horror Stories: Part 3

With Halloween almost upon us I thought I’d give a round-up of some of the online marketing world’s scariest horror stories from the past year. Forget about ‘Paranormal Activity II’, ‘Contagion’ or any other scary films out this year, the foll

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Top 5 SEO & Social Media Horror Stories: Part 2

With Halloween almost upon us I thought I’d give a round-up of some of the online marketing world’s scariest horror stories from the past year. Forget about ‘Paranormal Activity II’, ‘Contagion’ or any other scary films out this year, the foll

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Top 5 SEO & Social Media Horror Stories: Part 1

With Halloween almost upon us I thought I’d give a round-up of some of the online marketing world’s scariest horror stories from the past year. Forget about ‘Paranormal Activity II’, ‘Contagion’ or any other scary films out this year, the foll

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How to avoid the Seven Circles of Baidu Hell

Due to the power of the Chinese economy, it's one of only a few markets Google hasn't made a credible impact on. Baidu's dominance in the Chinese Market is something to be feared, especially with the politically fuelled reactive de-listings that can occur

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New Metrics Influencing Quality Score in Google Pay Per-Click Campaigns

It has long been supposed that CTR was by far the most dominant factor, but Google has recently announced that they are to be placing increased weight on Landing Page Quality, and Keyword Relevance.

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Info-graphic: A World without Boundaries

I came across this rather beautiful info-graphic recently and thought I’d share it with anybody who hasn’t seen it yet. The work of Facebook intern Paul Butler - this map visualises the connections between Facebook friends across the world.

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Restore deep link URLs into shallow link URLs with Excel

Instead of wasting away your Friday looking for resources, recycle your existing ones! 'But they're all deep links with tons of client information!' I hear you cry. Fear not intrepid reader, here's a way you can effectively "reset" all your URLs back to..

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