News and insights from across the world of international digital marketing.
Britain’s universities are working hard to attract international students. With the government announcing British Universities are to expect a £950 million cut in funding over the next 3 years, higher education institutions need to look elsewhere for fContinue Reading
From a recent seminar presentation by Greig Holbrook (Oban Multilingual): How to Combine Multilingual SEO/PPC and Cultural Multivariate Testing for Optimum Global Conversions. Having been...Continue Reading
Have you ever wondered what effect your copy has on your website’s visitors? Would a different heading or call to action help you sell more?...Continue Reading
As a recent postgraduate in Human-Centred Computer Systems with a keen interest in the multicultural aspects of website design, I have been invited by Oban...Continue Reading
A well-designed website separates content (text) from design (layout, colour, etc). Your content resides in your HTML pages and your design predominantly lives in the...Continue Reading
Typical multivariate testing procedure For any company interested in multivariate (global or local) testing, implementing experiments can be a challenge. Typically companies new to the...Continue Reading
Well it’s not – multivariate analysis has been around for years and has been applied to other marketing channels for some time and with varying...Continue Reading