Multivariate Testing as a Tool for International Design
As a recent postgraduate in Human-Centred Computer Systems with a keen interest in the multicultural aspects of website design, I have been invited by Oban...
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International Marketing Blog
News and insights from across the world of international digital marketing.
How multi-cultural multivariate analysis can be as simple as pie (not π).
A well-designed website separates content (text) from design (layout, colour, etc). Your content resides in your HTML pages and your design predominantly lives in the...
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Cultural multivariate can be testing for businesses!
Typical multivariate testing procedure For any company interested in multivariate (global or local) testing, implementing experiments can be a challenge. Typically companies new to the...
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Why is multivariate analysis and website optimisation only just here?
Well it’s not – multivariate analysis has been around for years and has been applied to other marketing channels for some time and with varying...
Continue ReadingA discussion of Google Web Optimizer
There are a lot of valuable resources out there which discuss the benefits of increasing conversions as well as how to get started, however I...
Continue ReadingThe Final KPI
Companies tend to be myopic when it comes to KPI’s for search engine marketing. Focusing on Search Engine Ranking Positions (SERP) [ref.], and appearing on...
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Multivariate: A Definition
Multivariate literally mean “multiple variables“. That is, a situation where more than one factor varies, where those factors define for us, in some way, the...
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Oban experiment shows cultural differences online
The results show the importance of tailoring web sites to cultural preferences for sites that are intended for a multinational audience, says Greig Holbrook. Oban...
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