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News and insights from across the world of international digital marketing.

A discussion of Google Web Optimizer

There are a lot of valuable resources out there which discuss the benefits of increasing conversions as well as how to get started, however I...

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The Final KPI

Companies tend to be myopic when it comes to KPI’s for search engine marketing. Focusing on Search Engine Ranking Positions (SERP) [ref.], and appearing on...

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Multivariate: A Definition

Multivariate literally mean “multiple variables“. That is, a situation where more than one factor varies, where those factors define for us, in some way, the...

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Oban experiment shows cultural differences online

The results show the importance of tailoring web sites to cultural preferences for sites that are intended for a multinational audience, says Greig Holbrook. Oban...

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