International Insights

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News and insights from across the world of international digital marketing.

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Multivariate Testing – Top 10 Online Resources

Over the past few weeks I have come across many useful online resources related to multivariate testing and now the time has come to put...

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Modern marketing: How digital marketing can help UK universities attract international students.

Britain’s universities are working hard to attract international students. With the government announcing British Universities are to expect a £950 million cut in funding over the next 3 years, higher education institutions need to look elsewhere for f

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Plucked duo by Meena Kadri

Green, Orange, Red for Firefox

Mozilla Firefox has been experimenting for some time with A/B Split tests and multivariate testing to optimise the usability of their website, surveys etc. Their Blog...

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Optimum Global Conversions: Multilingual SEO/PPC and Cultural Multivariate Testing

From a recent seminar presentation by Greig Holbrook (Oban Multilingual): How to Combine Multilingual SEO/PPC and Cultural Multivariate Testing for Optimum Global Conversions. Having been...

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Culture-Specific Personas

I am continuing to contribute to this blog some thoughts and ideas arising out of my postgraduate research in international design and HCI. Here is...

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Multivariate Testing Testing the Power of Language

Have you ever wondered what effect your copy has on your website’s visitors? Would a different heading or call to action help you sell more?...

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Multivariate Testing as a Tool for International Design

As a recent postgraduate in Human-Centred Computer Systems with a keen interest in the multicultural aspects of website design, I have been invited by Oban...

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How multi-cultural multivariate analysis can be as simple as pie (not π).

A well-designed website separates content (text) from design (layout, colour, etc). Your content resides in your HTML pages and your design predominantly lives in the...

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Cultural multivariate can be testing for businesses!

Typical multivariate testing procedure For any company interested in multivariate (global or local) testing, implementing experiments can be a challenge. Typically companies new to the...

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Why is multivariate analysis and website optimisation only just here?

Well it’s not – multivariate analysis has been around for years and has been applied to other marketing channels for some time and with varying...

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A discussion of Google Web Optimizer

There are a lot of valuable resources out there which discuss the benefits of increasing conversions as well as how to get started, however I...

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The Final KPI

Companies tend to be myopic when it comes to KPI’s for search engine marketing. Focusing on Search Engine Ranking Positions (SERP) [ref.], and appearing on...

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Multivariate: A Definition

Multivariate literally mean “multiple variables“. That is, a situation where more than one factor varies, where those factors define for us, in some way, the...

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Oban experiment shows cultural differences online

The results show the importance of tailoring web sites to cultural preferences for sites that are intended for a multinational audience, says Greig Holbrook. Oban...

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