The Oban Blog

Digital World – Global Digital Marketing News: Friday 15 April 2016

In this week’s edition of Digital World: Chinese brands dominate one third of smartphone market share in Russia; opportunities flourish in Spain’s rapidly expanding e-commerce market; digital gaming in Brazil tilts young and, having gone uncensored until now, Medium is now blocked in China.

PhonesChinese brands dominate one third of smartphone market share in Russia

China Internet Watch has brought us a new discovery this week for Russia’s smartphone market. Almost 1/3 of Russian consumers buy Chinese branded smartphones. These figures were communicated by Russia’s mobile retailer, Svyaznoy. Considering Chinese brands account for 40% of global shipments in 2015 it is no surprise that 1 in 10 mobile phones are Lenovo in Russia closely followed by  ZTE and Asus as their sales volume doubled. It seems very likely that these figures will continue to steadily increase for Chinese brands.

Opportunities flourish in Spain’s rapidly expanding e-commerce market

Since the struggle of the recession, Spain is slowly catching up with its residence desire to browse and buy online. Despite falling behind France, Germany and the UK with its e-commerce development, the rising sales figures across the sectors, reported by CNMC, propose that businesses and consumers have been encouraged to trust the power of online transactions. As a result, this has enabled opportunities to flourish in Spain’s rapidly expanding e-commerce market, mainly across travel agencies, tour operators, air travel and clothing.



Digital gaming in Brazil tilts young

You may be surprised to discover that gaming is very popular across all age groups in Brazil. One would expect gaming to be popular in the 16-24 age group and in this instance they do make up almost a third of all gamers. However, those aged 25-34 make up the largest group of gamers with almost 35%, closely followed by 35-54 age range at just over 27%. Even more unexpectedly, results from the CIA World Factbook report that it is in fact females who comprise the higher percentage of gamers in Brazil.

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Medium is now blocked in China

Blogging platform Medium is now blocked in China. Medium managed to escape China’s Great Firewall and had gone uncensored until now.

Tech in Asia reports “A network ping test on Medium’s homepage within mainland China confirms that the site cannot be reached. We’ve found the site inaccessible on all three Chinese telcos.”

The issue was first documented on, a site that documents and reports web censorship in China, shows that Medium was first blocked on April 10.

Image credits

Phones galore by Flickr user Joi Ito

bonfim/POA by Flickr user Adreson Vita Sá

Wang Qinsong’s “follow me” by Flickr user michael davis-burchat