The Oban Blog

Financial Services: Innovation in Digital Marketing Seminar

Oban International is hosting a seminar for digital marketers in the financial services industry.

The event will be centred on “Innovation in Digital Marketing” and will explore a number of challenges finance marketing teams face, including:

– Programmatic: what is it and how can it be used effectively in finance marketing context?
– How to produce engaging content that delivers leads
– Targeting a niche audience across the web
– How to optimise your conversion rate online
– Ensuring your marketing is as effective internationally as it is domestically

Oban’s speaking session will be headed up by Founder of Oban International, Greig Holbrook. Titled, Getting the Most Out of Your Site Traffic: Top Tips To Maximise Conversions in the UK and Globally. Moderator on the day will be Joel Harrison, co-founder and editor-in-chief of B2B Marketing.

About the speaker:

Oban International, Founder, Greig Holbrook

Greig has worked in multilingual/international SEO (multilingual search engine optimisation) for more than 10 years. Since 2003 he has been managing director of Oban International, a company which has pioneered multilingual SEO, international paid media and cultural multivariate testing (cultural CRO). Oban is active in more than 30 countries worldwide, staffed by local online experts in-market. Greig’s passion lies in helping to create trade without borders so the full global potential of the web can be realised.

He has given numerous talks, presentations and training sessions for organisations such as Econsultancy, WTM, Eye For Travel, Ad-Tech & Travel Technology Initiative and Ecommerce Global Forum. In addition, Greig has worked with a number of global companies helping them execute their international search and conversion strategies including the BBC, Neiman Marcus, MSN, UGG Australia, Readers Digest, Blackberry and Citrix, to name but a few.

When: Thursday 12th November, 2015
Venue: SWIFT Offices, Tower Hill, London