Frescobol Carioca awards multimarket digital account to Oban International
Oban International has been appointed by luxury lifestyle brand Frescobol Carioca to develop the online strategy for its global e-commerce presence. Frescobol Carioca has a burgeoning audience for its exceptionally high-quality luxury men’s apparel, swimwear, accessories and hand-crafted beach bats.
We will be working with Frescobol Carioca as the brand develops its reach into new international markets, kicking off with a US launch this summer. Given the international lifestyle of the Frescobol Carioca customer, we will also be assisting with targeting domestic consumers while they are holidaying in overseas locations where Frescobol Carioca’s products are stocked.
Frescobol Carioca Co-founder Harry Brantly comments: “As we enter a key stage in the global reach of the Frescobol Carioca brand, I’m passionate that we have top-draw expertise supporting our growth initiatives. Oban has consistently demonstrated their digital authority and I’m thrilled to have them supporting the team here. Most importantly, the Oban team embody that all-important Carioca spirit that is in the DNA of everything we do to deliver an exceptional luxury customer experience.”
Oban will be setting a firm foundation for organic international SEO by focusing on technical excellence on Frescobol Carioca’s website, and augmenting this through managing paid search in the UK and the US, as the brand looks to more aggressively grow its direct to consumer presence.