Unlocking the SEO domain puzzle: An important international ranking factor
International domain strategy is a vital aspect of SEO, tailoring web addresses to specific regions. A successful international domain strategy boosts search rankings, aligns with local preferences, and ensures a seamless connection with global audiences, optimising online visibility and engagement.
Tailored solutions for domain strategy in your target markets
We start with a thorough understanding of the domain strategies relevant to your region, market, and sector. Technical setup is crucial, so engaging with your development team to navigate potential limitations is the first step.
Strategic URL choices for each market
Deciding on the URL for a new market involves strategic choices. For non-country specific top-level domains (TLDs) like .com or .org, you can opt for subfolders, maintaining a consistent domain while appending country-specific codes. Alternatively, subdomains can be used, although this approach means less SEO authority from the main site.
Navigating ccTLDs
If you have a ccTLD, such as .co.uk, a distinct approach is required. Search engines automatically link country-specific domains to their markets, making the introduction of new ccTLDs for each market a viable option. However, this comes with the challenge of starting SEO efforts from scratch for each market.
Oban’s proven domain expertise can elevate your global presence
Oban’s domain strategy expertise brings a unique international perspective to your planning. Since 2002, our international SEO experts have tailored recommendations based on best practices, market-specific planning, and optimisation strategies for specific search engines. We can craft the right international domain strategy for your business.
