The Oban Blog

Oban International nominated for Drum Search Awards

Oban International is proud to announce we have received a nomination from The Drum Search Awards for our recent work with BBC World Service.

Chosen by a fantastic panel of search experts with extensive experience in the industry, the campaign “Attracting Thai Audiences to BBC World Service News on Facebook” has been nominated for Best B2C Campaign (PPC).

Following the launch of its Thai Facebook page, the BBC World Service challenged Oban to help it meet two key objectives:
Amplify the reach and engagement for chosen content by targeting a new unique audience the BBC World Service has not reached before – Thai millennials. Secondly, optimise ad performance to drive a high engagement rate.

This would require a creative paid search strategy supported by Oban’s in-depth understanding and local knowledge of the Thai people and culture.

We look forward to attending the award ceremony as a finalist on 9th June at Marriott Grosvenor Square.

Follow us on Twitter at @ObanIntl to hear all the latest Oban International news from the event.