The Oban Blog

Oban International to hold Global Search training workshop at Brighton SEO

We are proud to announce Oban International will be providing an International SEO training workshop at the forthcoming Brighton SEO festival in September.

Register now and you’ll learn how to achieve SEO success when targeting foreign markets.

The international search workshop will go in-depth through the different phases of the process, including criteria and strategies.  We will look at specific tactics and tools to achieve success in multilingual and multi-country campaigns. Designed for digital marketing professionals who want to develop or improve their skill-set in international search, the course will run through:

Identifying markets and online opportunities

Learn how to vet online markets and expansion. Oban will guide you on what key factors you will need to assess for search market opportunities.

International SEO and multilingual PPC basics

Understand the principles of effective localisation and the fundamental basics of constructing multilingual SEO and PPC campaigns in different countries and languages.

Global search engines and tactics

Gain insight into the search engine landscape worldwide, with specific interest in Yandex and Baidu.

Global site structures and technical considerations

Oban will provide critical information on site structures that work internationally and will guide you on how to determine the best solution for your online visibility, worldwide.

Global content marketing and strategies

Find out how to apply content marketing principles globally. Oban will share what are the major global digital platforms and identify their technical consideration for market success. We will also provide insights into global social media and identify popular platforms in a variety of markets.

 Cultural usability and conversion

Learn the importance of cultural usability in international conversion optimisation. We will run through an overview of major cultural usability factors and what on-page elements effect conversion in key markets.


About the trainers:

John Sellwood, Head of New Business (UK), Oban International.
With more than 10 years’ experience in digital marketing, John joined Oban in 2012 with a wealth of experience from senior marketing posts in the FS sector running search functions and overseeing significant digital design and build projects. John is highly experienced in developing international strategy alongside some of the largest global brands including Citrix, Aberdeen Asset Management and Lloyds TSB International. John’s highly detailed knowledge covers all aspects of SEM, both domestically and internationally, including some of the very specific considerations required for a cross-border digital presence. Despite a strong analytical approach, it’s human behaviours behind the data that led John to Oban – where he’s helped many clients understand where a bespoke approach can drive a more authentic and profitable presence in diverse markets.

Emily Mace, Head of SEO, Oban International.
Emily works on the overall strategy and development of international SEO campaigns for clients. She focusses on the development of strategies to help clients achieve the best results and provide meaningful insights into their ROI for different campaigns and goals. Emily comes from an SEO and IT training background. Her experience includes working alongside brands including BBC World Service, SportsDirect, Randstad Recruitment UK and easyCar.


When: September 17th, 2015

Time 9:30 – 3:30pm

Location: Brighton Dome

Register here