The Oban Blog

Oban wins Denby Pottery multi-brand digital account

Leading British heritage pottery brands, Denby, Burleigh and Poole have appointed Oban International to research, plan and deliver cutting-edge digital SEO and Paid Media campaigns for their e-commerce sites in multiple locations worldwide.

Founded in 1809, Denby has been crafting beautiful, handmade tableware, cookware and serveware from its original site in Derbyshire for over 200 years.

Working with the brand’s e-commerce, marketing and technical teams, we will drive visibility, traffic and sales across Denby’s international markets. Oban will be providing Denby with expert technical SEO consultancy on a critical e-commerce multi-platform migration; including keyword research, technical audits, on-page optimisation and URL mapping to ensure that websites continue to perform.

In addition, Oban will be executing highly targeted, results-driven Paid Media campaigns for the Denby, Burleigh and Poole brands to promote their distinctive stoneware, tableware and gift collections. The strategy will take advantage of new product launches, seasonal promotions and work alongside retail partners to promote the brands further and drive a demonstrable and sustainable return on their investment.

Paula Bullas, Head of Digital UK, said: “The Denby team are excited to be working with Oban International to deliver an integrated SEO and Paid Media strategy. With their extensive experience of working with other global brands, we are looking forward to further growing our UK and international business, through running optimised, international digital campaigns.”