The Oban Blog

Our review of 2014

January 28, 2015 Insights

New Year’s over. The January sales have almost finished and many digital marketers are underway with the year ahead. But, before we close the door completely on 2014, we take a moment to look back on what happened last year.

2014 was a year of huge company growth for Oban International, both in terms of new staff, new clients and a new country!

In this blog, we look at some of the highlights that made it one of the best year’s yet.

We rebranded from Oban Multilingual Search to Oban International.

In 2014, our industry had a year of exciting discoveries which we believe will change the face of international digital marketing. Google’s evolving algorithmic change of conversational search and the emergence of wearable technology denotes that Search and Conversion are coming closer together.  We believe that Search, Social, Content and Conversion can no longer be treated as separate entities

By changing our name to Oban International we believe it better reflects our integrated approach to digital. . To reflect this, we also brought in GlobalMaxer, which was a division of Oban into the family of services we supply.  It’s an end-to-end approach for optimum, global impact.

 Oban was shortlisted as a finalist for UK Search Awards 2014

Oban International was shortlisted as a finalist at last year’s UK Search Awards for Innovation – Software. Selected for our Think-Track product, the category recognised innovation in the development or use of a software tool or platform.

Following three years of development, Oban International launched the world’s first browser-based, cognitive usability testing tool, Think-Track, to set a new standard in high performance user experience testing. Client roster includes Protect Your Bubble, Hilton Hotels and Dell to name a few.

We expanded into the USA

In spring 2014, Oban International expanded its commercial offices to Durham, NC, USA.
As one of the fastest growing markets for Oban, the US move supports our unparalleled commitment in helping global brands and businesses increase ROI and visibility in international online campaigns. In addition to our new office, we also welcomed Trina Hymes, Oban International’s Vice President of US Sales who has a long track record in working with some of the biggest brands stateside. Check out Oban International US here.

Leading marketing publication, The Drum, names Oban International as ‘one to watch’ for 2015.

Selected as The Drum’s ‘One to Watch’, Oban International has been hotly tipped as a rising star in the industry. An excerpt from The Drum states: “The Brighton headquartered agency has teams across more than 30 countries, utilising local knowledge and cultural insights to create campaigns that can drive traffic and generate ROI anywhere in the world. It’s a multilingual approach that stands it in good stead as the world gets smaller and global retailers become ever more strategic in conquering untapped markets”.

We are ready to embrace the forthcoming year with its possibilities of new projects, clients and people. We are also ready to embrace the privileged title of The Drums ‘One to Watch’ and we feel 2015 will be Oban International’s year.