[Podcast] Ep.3 – King’s Day
King’s Day, or Konningsdag, is a Dutch national holiday in celebration of King Willem Alexander’s birthday. With orange being Holland’s national colour, orange-hued fashion, makeup and fancy dress items go through the roof. The population of Amsterdam typically doubles during the festivities, as tourists book tickets for festivals and parties.
In our latest episode, our host Avielle interviews Benjamin, one of our Dutch LIMEs (Local In-Market Experts), who tells us all about the goings-on of a traditional King’s Day. He explains the cultural significance of the colour orange, plus how brands can celebrate the Netherlands in their international marketing. Finally, I expand upon the Dutch untranslatable word ‘Voorpret’ in our Lost in Localisation segment.
. . .
The Global Marketing Calendar is a business podcast that explores different international events, designed for marketers with global ambitions in a digital world.
In each episode, our host Avielle Breen will guide you through an overview of an upcoming event from around the world, featuring interviews with one of Oban’s LIMEs and Sarah Jennings, our CEO. You’ll learn how the event is celebrated and we’ll discuss how your business can use these insights to create compelling global campaigns. To end each episode, I will tell you about an ‘untranslatable’ word in our Lost In Localisation segment, explaining how its meaning can be applied to everyday life.
Az Ahmed | Marketing Manager
Oban International is the digital marketing agency specialising in international expansion. Our LIME (Local In-Market Expert) Network provides up to date cultural input and insights from over 80 markets around the world, helping clients realise the best marketing opportunities and avoid the costliest mistakes.