It wouldn’t be Midsommar in Sweden without flower crowns, singing and sunshine! The celebrations start around noon, with picnics in the nearest park and traditional dances around a maypole. At lunchtime, attendees graze on what many Swedes think of as the best food of the year: gravlax/salmon, new potatoes with dill and pickled herring are a few staples. The festivities continue into the night with beer and schnapps.

In our latest episode, our host Avielle interviews Lars, one of our Swedish LIMEs (Local In-Market Experts), who tells us all about the traditions, history and songs of Midsommar in Sweden. Plus, he shares the dos and dont’s of marketing to a Swedish audience at this time of year. Finally, I expand upon the Swedish untranslatable word ‘Kulturbärare‘ in our Lost in Localisation segment.

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The Global Marketing Calendar is a business podcast that explores different international events, designed for marketers with global ambitions in a digital world.

In each episode, our host Avielle Breen will guide you through an overview of an upcoming event from around the world, featuring interviews with one of Oban’s LIMEs and Sarah Jennings, our CEO. You’ll learn how the event is celebrated and we’ll discuss how your business can use these insights to create compelling global campaigns. To end each episode, I will tell you about an ‘untranslatable’ word in our Lost In Localisation segment, explaining how its meaning can be applied to everyday life.

New episodes are released every month, available on Spotify, Apple Podcasts, Google Podcasts, and Amazon Music.

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Az Ahmed | Marketing Manager

Oban International is the digital marketing agency specialising in international expansion. Our LIME (Local In-Market Expert) Network provides up to date cultural input and insights from over 80 markets around the world, helping clients realise the best marketing opportunities and avoid the costliest mistakes.