Independence Day (also known as 4th of July) commemorates the Declaration of Independence of the United States. Across America, friends and family celebrate by getting together for BBQs, parades and firework displays, or even for a short vacation.

In our latest episode, our host Avielle interviews Erik, one of our American LIMEs (Local In-Market Experts), who tells us all about the goings-on of a traditional 4th of July. He explains what people do to celebrate, what patriotic items fill everyone’s shopping carts, and how brands can include Independence Day campaigns in their international marketing. Finally, we see how much American slang we know in our Lost in Localisation segment.

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The Global Marketing Calendar is a business podcast that explores different international events, designed for marketers with global ambitions in a digital world.

In each episode, our host Avielle Breen will guide you through an overview of an upcoming event from around the world, featuring interviews with one of Oban’s LIMEs and Sarah Jennings, our CEO. You’ll learn how the event is celebrated and we’ll discuss how your business can use these insights to create compelling global campaigns. To end each episode, I will tell you about an ‘untranslatable’ word in our Lost In Localisation segment, explaining how its meaning can be applied to everyday life.

New episodes are released every month, available on Spotify, Apple Podcasts, Google Podcasts, and Amazon Music.

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Az Ahmed | Marketing Manager

Oban International is the digital marketing agency specialising in international expansion. Our LIME (Local In-Market Expert) Network provides up to date cultural input and insights from over 80 markets around the world, helping clients realise the best marketing opportunities and avoid the costliest mistakes.