Pakistan’s Independence Day (14th August) commemorates the country’s independence from British colonial rule. On this day of patriotism, friends and family celebrate by getting together for parades, markets and firework displays.

In our latest episode, our host Avielle interviews Az Ahmed, who tells us all about the goings-on of a traditional Independence Day in his home country of Pakistan. He explains what people do to celebrate, what patriotic items fill everyone’s shopping carts, and how brands get involved with themed campaigns. Finally, we explore the word ‘Jugaad’ in our Lost in Localisation segment.

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The Global Marketing Calendar is a business podcast that explores different international events, designed for marketers with global ambitions in a digital world.

In each episode, our host Avielle Breen will guide you through an overview of an upcoming event from around the world, featuring interviews with one of Oban’s LIMEs and Sarah Jennings, our CEO. You’ll learn how the event is celebrated and we’ll discuss how your business can use these insights to create compelling global campaigns. To end each episode, I will tell you about an ‘untranslatable’ word in our Lost In Localisation segment, explaining how its meaning can be applied to everyday life.

New episodes are released every month, available on Spotify, Apple Podcasts, Google Podcasts, and Amazon Music.

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Oban International is the digital marketing agency specialising in international expansion. Our LIME (Local In-Market Expert) Network provides up to date cultural input and insights from over 80 markets around the world, helping clients realise the best marketing opportunities and avoid the costliest mistakes.