The market research Oban conducted for the Watch Gallery in Scandinavia and China has been instrumental in helping us understand how our target audience base uses the online channel to search and consume content about shopping. This has brought to light key differences in our audience behaviour in different territories which gives us the facility to create far more efficient and targeted campaigns in these territories. The process was personable, professional and refreshing… and the end product was a high quality piece work tailored to our needs.