The global digital marketing weekly: Thursday 23 October 2014
In this week’s roundup of major digital marketing news from around the world: the BBC plans to publish details of all 46 links removed from Google over ‘right to be forgotten’ concerns; a RUNet survey reveals Russian video habits; Econsultancy explains China’s search engine market; and Chinese tourists take second place in Canadian travel trends.
Right to be forgotten links to be republished by BBC
The BBC has announced its intention to publish a “continually updated” list of articles removed under Google’s controversial ‘right to be forgotten’ procedure. So far, the BBC is known to have been notified about 46 de-indexed links – editorial heads feel that some – if not all – have been wrongly hidden and want to provide a “resource for those interested in the debate”.
Searchengineland.com notes that the all sides are unhappy with implementation: right to be forgotten advocates particularly lament the fact that Google gives sites everything they need to know about their de-indexation, so they can just create the content anew and almost certainly draw more attention to it. The measures have been in place since an EU ruling in May compelling Google to provide a procedure for people to request the removal of old results featuring irrelevant, potentially damaging information. All deindexed pages remain visible on Google sites outside of the EU.
Analysis of Russian video habits
The results of a RUNet survey into Russian video consumption have been reported in Russian Search Marketing this week. Sports channels top user consumption and average viewer time has doubled in just the last two years from 21 minutes to 42. Gains were also seen in travel, music and news online video consumption, with only interest in regional channels dropping (average use falling from 11 to 7 minutes per day).
Video consumption peaks on Sundays – in terms of time of day during the week, peaks are witnessed at 10:00, 14:00 and 19:00 hours. The dominance of desktops is being challenged: in just two years, PC use has dropped 20% as Android and iOS have doubled, and Smart TVs have gone from obscurity to a 3.2% share.
Econsultancy publishes Chinese search engine guide
Based on a bi-annual report by the China Internet Information Network Center, Econsultancy has a highly informative piece on how the Chinese population browses the internet. Focussing particularly China’s local search-engines – including Baidu and Qihoo – 30,000 Chinese residents were surveyed, covering a range of ages and regions. Key facts include:
– 632m Chinese users by June 2014
– Internet penetration is still below the US and Europe, at 46.9%
– Average monthly usage is 26 hours
– Search engine usage rose from 490m to 507m since December 2013
– Baidu’s market share in January 2014 is 58% – it was 72% the previous year
– Qihoo has increased to 25% from 11%
– Baidu is being outpriced in terms of cost per click by competitors
– Baidu is still the focus for digital marketers, especially due to its programme of constant updates
China’s outward interest changes overseas visitor trends in Canada
Travel to Canada is unsurprisingly dominated by US citizens hopping over the border. However, while historical and cultural reasons have long kept France second on the list, figures from Statistics Canada (reported by Chinainternetwatch.com) suggest that Chinese tourists have now claimed this spot instead.
The 43,000 trips to Canada made by Chinese tourists in August 2014 are part of a wider trend. China’s travel industry is forecasted to produce 3.3 trillion RMB this year ($530 billion USD), and Canada isn’t the only benefactor of Chinese global interest: the annual number of trips to Australia, for instance, have grown from 234,000 in 2003/4 to 769,000 a decade later. The same source notes that month-on- month growth from tourists in Brazil and the UK is actually higher than China.
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