The Oban Blog

The rise of international digital marketing for luxury travel

With continuing trends in high net worth populations and greater access to the internet across the globe, developing your luxury travel online marketing strategy for international audiences has never been more important.

By 2019 global wealth is expected to grow by 40% with emerging markets accounting for 26% of this additional wealth – the growth of the luxury travel market is ripening in corners of the globe that your strategy may not have considered yet but you most definitely need to keep ahead of the competition!

In this paper we provide you with a number of points on how to approach strategy development when unlocking the doors on new markets for the luxury travel industry. The rewards for international digital marketing are huge for luxury travel brands that are prepared to meet their new global customer on their own terms.

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