The Oban Blog

Upcoming conferences and exclusive speaking sessions

Catch Oban and partner brand GlobalMaxer at one of the upcoming conference events this summer! Featuring exclusive speaking sessions on the latest news on global SEM and cultural conversions from our experts. It’ll be a great chance to boost your understanding of the benefits of international digital marketing. In addition, our sales team will be on hand to answer any queries you may have regarding your existing global digital marketing activity or potential international plans. With a range of services in global SEO, global PPC, international social media, global market research, cultural conversions and bespoke training services, Oban Multilingual and GlobalMaxer, have a variety of services to suit your global digital marketing needs.

Forthcoming conferences, Oban Multilingual and GlobalMaxer, will be speaking and exhibiting at include:

11-14 June –  iGaming SuperShow, Amsterdam, Holland – Stand A3
Speaking session: ‘Multilingual SEO: 2013 opportunities and strategy’ by Oban Multilingual’s Account Director, Jon Murphy
With the updates from Google, enormous competition in major markets and shrinking SEO sphere, knowing how to identify wins internationally and why your search strategy needs to evolve is paramount to continued growth and success. This talk highlights Global Search ‘hot spot’ opportunities, identifying future scope for international development and providing actionable ideas on how to develop your strategy, taking into consideration the latest updates.
Venue: Amsterdam Affiliate Conference Theatre, Amsterdam Rai (Hall 4 /5)
When: Wednesday 12th June
Time: 4.30pm

26 – 27th June 2013 – Marketing Week Live 2013, London, UK – Stand A449
Speaking session: ‘Multilingual SEO and PPC: Top tips and tricks’ by Oban Multilingual’s Account Director, Jon Murphy
The rate at which companies are looking to launch digital campaigns in multiple territories is growing at speed … but how does Search marketing differ market to market? When launching an international SEO campaign what are the major key points to ensure maximum results globally?
This talk will give concise points on best practice in multilingual SEO and multilingual PPC – starting with the basics and moving into more advanced techniques such as global link building in 2013. We’ll also touch on the different structures a site can have when targeting multiple countries and territories and what’s most effective in Search. Finally, we will also look at how non-Google engines work such as Baidu, Yandex and Naver.
Venue: Search & Online Arena, Olympia Grand
Date: Wednesday 26th June
Time: 4pm

Speaking session:’The Site Side Scientists (or MVT’s Greatest Hits)’ by GlobalMaxer’s Head of Client Services, Joe Doveton
The explosion in Conversion Rate Optimisation raises as many questions as it answers. What pages should I test on? Should I use AB testing or MVT? How do I know when a test is finished? How does CRO fit in with my other marketing programmes? In this session, GlobalMaxer’s Head of Client Services, Joe Doveton, gives some of the tips of the trade and shows how to run a slick testing programme to enhance your website design and deliver ROI to your business.

Venue: Content Arena, Olympia Grand
Date: Thursday 27th June
Time: 12pm